Marketing Week Explores: The trouble with Pornhub and the value of NPS

In the latest edition of the Marketing Week Explores podcast, we discuss the brand reputational woes for Unilever following Dollar Shave Club’s appearance on pornography site Pornhub and debate the true value of NPS.

In this edition of Marketing Week Explores, acting features editor Charlotte Rogers and senior reporter Ellen Hammett discuss the reputational damage for Unilever after its brand Dollar Shave Club was found to be advertising on pornography site Pornhub.

Admitting the direct-to-consumer brand, which Unilever bought in 2016 for $1bn, had previously enjoyed “operational independence”, Unilever has now vowed to stop its brands running adverts on porn sites.

Plus, is NPS a true measure of customer sentiment? Rogers discusses the pros and cons of using Net Promoter Score as a gauge of customer satisfaction and asks its founder Fred Reichheld why using NPS as a bonus metric is “asking for trouble”.

Join Charlotte, Ellen and host Molly Fleming for this and more on the latest edition of Marketing Week Explores.

Recommended

Comments

    Leave a comment

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now