In the latest episode of Marketing Week’s podcast series, Giffgaff CEO Ash Schofield reflects on the “culture defining moment” of lockdown and the mobile network’s decision to offer employees full autonomy over their working lives.
CMO Gareth Jones and senior director of customer acquisition Adam Cartlidge explain how Farfetch has held its own in this competitive category.
Key figures behind Samsung’s UK direct-to-consumer proposition explain how the brand replicates the benefits of bricks-and-mortar retail online, how paid Search came to account for one in three website sales, and the secrets of an adaptive and successful brand-agency partnership.
The second season of our podcast looks into digital brand transformations, starting with TalkTalk’s response to booming demand in the pandemic.
In the latest episode of Marketing Week’s podcast series, Eve Sleep’s Cheryl Calverley discusses what skills marketers need to become CEO and why building a culture of forgiveness is essential.
In the latest episode of Marketing Week’s podcast series, Just Eat UK marketing director Matt Bushby explains how the food delivery giant used a combination of gut feel and data to navigate the challenges of Covid-19, as orders surged and the brand’s Euro 2020 sponsorship was put on ice.
In the latest episode of Marketing Week’s podcast series, former Leon marketing boss Kirsty Saddler discusses her experience feeding the frontline during the first lockdown, her shift to the startup world and why the pandemic has been a “wake-up call” for business.
In the latest episode of Marketing Week’s podcast series, UK head of marketing at Pret A Manger, Becci Dive, discusses the “once in a lifetime” challenge of Covid-19, digitising the brand and taking an idea from WhatsApp to store in a matter of days.
In the latest episode of Marketing Week’s podcast series, Patagonia marketing director for Europe, Alex Weller, discusses how businesses can live up to their purpose and what a Joe Biden administration means for the global climate crisis.
The third episode of our podcast series explores how the pandemic has changed the B2B buyer’s journey, and the collaboration required between marketers and sales teams.
In the latest episode of Marketing Week’s podcast series, Wagamama’s former CMO Ross Farquhar discusses his redundancy and search for a new job amid the Covid-19 pandemic.
In the latest episode of Marketing Week’s podcast series, founder of lingerie and hosiery brand Nubian Skin, Ade Hassan, discusses the importance of authentic leadership, building a super-talented team and gaining influence in the fashion industry and beyond.
The last episode in the series examines how artificial intelligence can influence and assist the creative process, and how big its role might be in the future.
In the latest episode of Marketing Week’s new podcast series, director of brand marketing at LinkedIn, Darain Faraz, discusses the importance of celebrating BAME talent and why marketers must push for systemic change throughout the industry.
We explore how artificial intelligence can help brands buy digital media more effectively – including the importance of allowing the ‘learning phase’ to be completed.
One of the UK’s most experienced and respected marketers explains why marketers need a plan to make money in the future, not just the present.
Liv Little founded Galdem, a magazine for women and nonbinary people of colour, while still at university. She tells Molly Fleming how she copes with imposter syndrome and what brands need to do more of.
Mark Read has been in the WPP hot seat for a year. He tells Marketing Week editor Russell Parsons about being tasked with serving more demanding clients in the face of profit pressure and increased competition.
The so-called “father of modern marketing” helped create the template for marketing today.
In this latest edition of Marketing Week Explores, MoneySuperMarket and creative agency Engine discuss how they joined forces to develop a new campaign in a matter of weeks to support customers during the coronavirus pandemic.
In this latest edition of the podcast, Marketing Week lifts the lid on B2B marketing and revisits how Marks & Spencer unwittingly kicked off the trend for ‘food porn’.
In the latest edition of the Marketing Week Explores podcast, we discuss why now is the time for marketers to change the conversation around confidence and assert themselves among their C-suite peers.
In the latest edition of the Marketing Week Explores podcast we analyse the implications of the diversity crisis revealed by the 2020 Career and Salary Survey and ask, what change is needed to rebalance opportunities in marketing?
In the latest edition of the Marketing Week Explores podcast, we look back at the best campaigns of the past 12 months and offer our predictions for the biggest marketing trends for 2020.
In the latest edition of the Marketing Week Explores podcast, we discuss the brand reputational woes for Unilever following Dollar Shave Club’s appearance on pornography site Pornhub and debate the true value of NPS.