In the latest episode of Marketing Week’s podcast series, the NFL’s commercial director Michelle Webb celebrates the ‘great Americana’ of one of the world’s biggest sport brands.
Uswitch’s marketers explain how the comparison brand stays ahead of rivals, diving into its paid search automation journey and its shift from a channel-focused to a customer-focused approach to marketing.
In the latest episode of Marketing Week’s podcast series, Abi Comber discusses her journey from Boohoo’s £55m acquisition of Debenhams to her new role at the heart of Covid testing.
The ecommerce leads at MandM Direct, “one of the biggest brands many have never heard of”, explain how it went from being marketing-oriented to customer-focused, and how it uses first-party data to improve communications, personalise the experience, and drive repeat spending in the competitive fashion sector.
In the latest episode of Marketing Week’s podcast series, Spotify UK marketing director Olga Puzanova discusses how the platform plugged into lockdown culture and used its brand of data-driven storytelling to dial up the audio experience.
Investment platform IG Group’s CMO and global head of advertising explain how consumers have come looking for greater control over their economic fortunes – and how they help newcomers get to grips with financial market volatility and unexpected developments in stocks and shares.
Senior marketers at Ancestry explain how the genealogy site has connected with a growing contingent of budding historians to “bring their backstory to life”, using techniques like automation and the ‘long tail’ of Search marketing.
In the latest episode of Marketing Week’s podcast series, Giffgaff CEO Ash Schofield reflects on the “culture defining moment” of lockdown and the mobile network’s decision to offer employees full autonomy over their working lives.
CMO Gareth Jones and senior director of customer acquisition Adam Cartlidge explain how Farfetch has held its own in this competitive category.
Key figures behind Samsung’s UK direct-to-consumer proposition explain how the brand replicates the benefits of bricks-and-mortar retail online, how paid Search came to account for one in three website sales, and the secrets of an adaptive and successful brand-agency partnership.
The second season of our podcast looks into digital brand transformations, starting with TalkTalk’s response to booming demand in the pandemic.
In the latest episode of Marketing Week’s podcast series, Eve Sleep’s Cheryl Calverley discusses what skills marketers need to become CEO and why building a culture of forgiveness is essential.
In the latest episode of Marketing Week’s podcast series, Just Eat UK marketing director Matt Bushby explains how the food delivery giant used a combination of gut feel and data to navigate the challenges of Covid-19, as orders surged and the brand’s Euro 2020 sponsorship was put on ice.
In the latest episode of Marketing Week’s podcast series, former Leon marketing boss Kirsty Saddler discusses her experience feeding the frontline during the first lockdown, her shift to the startup world and why the pandemic has been a “wake-up call” for business.
In the latest episode of Marketing Week’s podcast series, UK head of marketing at Pret A Manger, Becci Dive, discusses the “once in a lifetime” challenge of Covid-19, digitising the brand and taking an idea from WhatsApp to store in a matter of days.
One of the UK’s most experienced and respected marketers explains why marketers need a plan to make money in the future, not just the present.
Liv Little founded Galdem, a magazine for women and nonbinary people of colour, while still at university. She tells Molly Fleming how she copes with imposter syndrome and what brands need to do more of.
Mark Read has been in the WPP hot seat for a year. He tells Marketing Week editor Russell Parsons about being tasked with serving more demanding clients in the face of profit pressure and increased competition.
The so-called “father of modern marketing” helped create the template for marketing today.
In this latest edition of Marketing Week Explores, MoneySuperMarket and creative agency Engine discuss how they joined forces to develop a new campaign in a matter of weeks to support customers during the coronavirus pandemic.
In this latest edition of the podcast, Marketing Week lifts the lid on B2B marketing and revisits how Marks & Spencer unwittingly kicked off the trend for ‘food porn’.
In the latest edition of the Marketing Week Explores podcast, we discuss why now is the time for marketers to change the conversation around confidence and assert themselves among their C-suite peers.
In the latest edition of the Marketing Week Explores podcast we analyse the implications of the diversity crisis revealed by the 2020 Career and Salary Survey and ask, what change is needed to rebalance opportunities in marketing?
In the latest edition of the Marketing Week Explores podcast, we look back at the best campaigns of the past 12 months and offer our predictions for the biggest marketing trends for 2020.
In the latest edition of the Marketing Week Explores podcast, we discuss the brand reputational woes for Unilever following Dollar Shave Club’s appearance on pornography site Pornhub and debate the true value of NPS.