In a jobs market characterised by lockdown, redundancies and furloughs, it is hardly surprising that marketers are putting recruitment on hold.
A staggering 85% of UK marketers have delayed new hires or put them under review, up from 41% in the space of three weeks, according to an exclusive survey of 849 UK brand-side marketers conducted by Marketing Week and its sister title Econsultancy.
Some 88% of marketers who work for companies with revenues of less than £50m have delayed new hires or put them under review, while 80% who work for larger companies (revenues of more than £50m) have done the same. In addition, 86% of B2B marketers and 88% of B2C marketers have paused recruitment.
“Our advice to employers is to remember why it is that you needed to recruit in the first place,” says Clare Kemsley, UK and Ireland managing director for marketing at recruiter Hays. “While it’s clearly a tough economic climate, nothing has changed in your need for that individual.”