• News
  • Insight
  • Reports
  • Jobs
  • Knowledge Bank
  • Awards
  • Mini MBA
  • All sections
LoginAbout/BuySearchMenu
Subscriber Exclusive Sponsor

Marketing Room 101: The buzzwords, theories and phrases that need banning

Marketing Week columnists Colin Lewis, Helen Edwards and Mark Ritson gathered at this year’s Festival of Marketing to make their case for the topics they want to see the back of.

By Marketing Week Reporters 30 Oct 2019 3:03 pm
  • Twitter
  • Facebook
  • LinkedIn

Marketers love jargon, pet theories, received wisdom and new concepts perhaps more than any other business function.

From checking bandwidth to scheduling an ideation, assessing cut-through to engaging millennials with dynamic, real-time content that earns their love and the respect of the planet.

Three of Marketing Week’s star panellists –  Colin Lewis, Helen Edwards and Mark Ritson – joined Marketing Week editor Russell Parsons at the Festival of Marketing to nominate their least favourite.

Subscribe below to watch the video and find out what the audience confined to marketing history.

Not yet a subscriber?

Buy today to continue reading

  • Twitter
  • Facebook
  • LinkedIn
Analysis Festival of Marketing 2019

Marketing Week Jobs

Find your next job

Latest from Marketing Week

More
Calendar
Analysis Uncategorized

Transformation plans and Corona’s island: Your Marketing Week

Lucy Tesseras

At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Corona buying an island to Primark appointing its first chief customer officer, it’s been a busy week. Here is my take.

Sponsor
Subscriber Exclusive Subscriber Exclusive
12 Aug 2022 4:35 pm
Analysis Uncategorized

How Intel is ‘reigniting’ its brand as it preps for ‘massive growth’

Michaela Jefferson

Intel feels “bullish” about its future, CMO Karen Walker says, as it invests behind its brand to support its “massive growth trajectory”.

Sponsor
Subscriber Exclusive Subscriber Exclusive
12 Aug 2022 1:14 pm
Lionesses
Opinion Uncategorized

From moments to movements: To truly have an impact brands need to understand the difference

Helen James

If brands really want to empower women they need to ride the ‘fempowerment’ wave with intention, not simply jump on the bandwagon.

12 Aug 2022 7:00 am
Analysis Uncategorized

Why Diet Coke’s ‘ultimate goal’ is connecting with loyal customers

Niamh Carroll

Diet Coke is keen to emphasise its connection to fashion as it turns 40, with its Kate Moss partnerships designed to engage “loyal fans” and build equity in the brand.

12 Aug 2022 7:00 am
  • Partner With Us
  • Contact
  • Cookies
  • FAQs
  • Jobs
  • Newsletter
  • Privacy
  • Website Terms and Conditions
  • Twitter
  • Linkedin
  • Facebook
  • Instagram
Copyright © 2022 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved.
built by interconnect/it

Xeim Limited, Registered in England and Wales with number 05243851
Registered office at Floor M, 10 York Road, London, SE1 7ND

Close search

Search anything and hit ‘Enter’

Close menu
  • Subscribe to Marketing Week
    • About Marketing Week
    • Subscription FAQs
  • Contact the team
  • Marketing Week Podcasts
  • Strategy
    • Agency Relationships
    • Brand Positioning
    • Brand Purpose
    • Brand Reputation
    • Consumer and Market Trends
    • Coronavirus Crisis and Marketing
    • Customer Experience
    • Design & Branding
    • Digital Transformation
    • Marketing Effectiveness
    • Market Research
    • Price Strategy
    • Product & Service Innovation
    • Targeting & Segmentation
  • Tactics
    • Advertising
    • Content Marketing
    • CRM and Loyalty
    • Data & Analytics
    • Digital
    • Direct Marketing
    • Influencer Marketing
    • Media Strategy
    • Programmatic Advertising
    • Social Media Marketing
    • Sponsorship & Experiential
  • Career Development
    • Marketing Leadership
    • Marketing Skills & Training
    • Team Structure
  • Brands
    • Adidas
    • Aldi
    • Amazon
    • Asda
    • Burger King
    • Cadbury
    • Coca-Cola
    • Diageo
    • Ikea
    • John Lewis & Partners
    • Marks & Spencer
    • Mastercard
    • McDonald’s
    • Nationwide
    • Nike
    • Procter & Gamble
    • Samsung
    • Starbucks
    • Tesco
    • Unilever
    • Volkswagen
  • Columnists
    • Mark Ritson
    • Helen Edwards
    • Tanya Joseph
    • Colin Lewis
    • Marketoonist
  • Advertising Queries
  • Training on offer
  • Our Events
  • TikTok – Partner Content Series
  • Festival of Marketing
  • Partner With Us
  • Contact
  • Cookies
  • FAQs
  • Jobs
  • Newsletter
  • Privacy
  • Website Terms and Conditions
  • Twitter
  • Linkedin
  • Facebook
  • Instagram