Marketing salaries crash to 2007 levels

Marketing salaries across almost all roles have hit a five-year low, according to the findings of the annual Marketing Week/Ball & Hoolahan Salary Survey.

Despite earning up to three times the average household income, salaries for marketing directors averaged £75,300 compared with £78,500 last year, down 4%. Marketing managers’ salaries averaged £41,300, down from £42,000 last year, a 1.6% fall.

Some salaries are even lower than the 2001 average after factoring in the 3.3% inflation rate for 2010. This was partly down to employers flattening wages in response to the gloomy economic outlook and concern over the effects of public sector cuts and the VAT increase.

However, the pay drop pattern is not the same for digital marketers, with the top-earning 10% of online marketers commanding a salary of up to £111,700 – even higher than the average wage for the top marketing directors.

The gender pay gap is also as wide as ever, with male marketing directors earning around £15,000 more than their female counterparts. The divide starts early, with female graduate trainees and marketing assistants earning £1,400 less than their male counterparts.

These reduced salary figures have contributed to the fact that up to half of marketers plan to find new positions this year in order to earn more or improve their career satisfaction. A further third expect to change jobs within two to three years.

In addition, the survey revealed that moving to a US-owned company can increase marketers’ incomes, with average salaries across nearly all marketing roles at American brands higher than elsewhere.

The findings were correlated from the results of 2,545 completed online surveys run by Marketing Week and analysed by Fusion.


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