Marketing shorts: A toolkit for the marketing essentials

Experts share their thoughts, tips and advice on the latest developments in content marketing, email, programmatic and marketing transformation.

Epiphany’s managing director, Tom Salmon, shares his view on content marketing. What should marketers be doing to excel in audience understanding and obtain better campaign results? Hear more from Tom at Marketing Week Live on 9 March.

Adroll’s head of sales, Eoin Hallahan shares his expert view on the top mistakes brands make when using programmatic, and shares who he thinks is doing it well versus who is not.

Ashley Friedlein, founder & chariman of Marketing Week sister title Econsultancy, shares his thoughts on marketing transformation: who has nailed it and his top tips for doing it better.

Dotmailer’s client services director Skip Fidura gives his advice on email marketing. He explores the challenges and common mistakes and explains why human conversation is so important in email campaigns.

Ed Woodcock, founding partner and director at Aesop reveals his top three storytelling mistakes. He believes storytelling is about more than just content and shares his tips on getting it right.



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