Embracing doubt helps you do things differently
Helen EdwardsIf you are wondering whether you have the confidence to make it in the marketing industry, remember to listen to in-vogue marketing mantra less and the consumer a bit more.
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Does the rest of the C-suite have confidence in marketing?
Matt BarkerMarketers may have one view of their contribution to the business, but do analysts, CFOs and CEOs share the same opinion?
How to speak the language of confidence
Matt BarkerAs a marketer, self-belief is king when it comes to projecting your message – but is the hallmark of true confidence the ability to inspire trust and the willingness to listen?
Take great confidence from your ‘superpowers’
Russell ParsonsHaving the ability to be of value to customers, while assisting colleagues and the company in delivering profitable growth, is something marketers should be proud of.
Why it is time for marketers to change the conversation around confidence
Charlotte RogersConfidence in marketing may have taken a battering during a turbulent year of change and uncertainty, but now an opportunity is presenting itself to reframe the conversation around its importance.
How apprenticeships help UKTV ‘think differently’
Ellen HammettUKTV’s five-year-old apprenticeship scheme is playing an increasingly important role in encouraging diversity of thought and modern thinking across the business.
One marketer on how an apprenticeship took her all the way to the top
Matthew ValentineMichelle D’vaz-Plant kicked off her marketing career as an apprentice at Harrods aged just 16. Now head of marketing at the London Designer Outlet, she wants the next generation of apprentices to give the industry a much-needed shake-up.
Marketoonist on meeting dread
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketers must break out of the ‘expertise trap’
Colin LewisExperience combined with expertise is seen as the holy grail, but could this expert perspective cause marketer’s outlook to narrow?
Marketing’s gender pay gap revealed
Marketing Week ReportersSalary inequality is a persistent issue in marketing regardless of sector, with the pay gap widening at the highest levels of seniority. Marketing Week’s 2020 Career and Salary Survey crunches the numbers to expose marketing’s gender pay gap.
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This year’s predictions from the digerati
Ben DavisFrom the future of third-party cookies to the dearth of digital talent, there is plenty of opportunity and challenge in digital marketing this year.
Recommended Reading: Pricking pomposity and digital trends for 2030
Matt BarkerMarketing Week reviews the latest books and articles for marketers.
Salary Survey 2020: Addressing marketing’s London bias
Matt BarkerWith over half of marketers working in London and the South East, what needs to be done to rebalance opportunities across the UK and what are the advantages of carving out a career outside the capital?
Salary Survey 2020: How to make marketing an aspirational career
Charlotte RogersIf the industry is really serious about attracting people from diverse backgrounds, work must start at the grassroots to make marketing an aspirational career for young people.