Covid-19 may have damaged the career prospects of young people leaving education over the past 18 months, but could marketing be emerging as a popular destination for this next wave of talent?
The School of Marketing is offering Afghan refugees free training in key skills from digital marketing strategy to SEO.
Marketers see startups as glamorous but are often made scapegoats for their failures. Here’s how to avoid that trap and set yourself up for success.
Asking yourself if you are proud of the work you’re producing and its impact on wider society is an important lesson for young marketers, says Sky marketing director Dave Stratton.
Applications for the nine month executive development programme for CMOs will close on 22 October.
A run-down of the digital learning events Marketing Week will be running this month, aimed at helping you do your job better and achieve your objectives.
In contrast to fields such as law, few marketing terms have agreed definitions, which prevents accountability. We need to focus more on the effectiveness of marketing’s language.
As the £3,000 government incentive for taking on an apprentice nears its end, the School of Marketing is encouraging marketers to support alternative routes into the industry.
Urging marketers to be “catalysts for change” in the climate crisis, Patagonia is using its ecommerce site to connect their “hard to reach” skills with non-profit organisations in need of support.
Being mid-way through a career is no impediment to furthering your education, adding to your career potential and creating value for your organisation with an online Master’s.
People imagine working for a startup will make them rich and free them from the shackles of corporate servitude, but the reality is very different. Here’s how to go in with your eyes wide open.
Ready to welcome its first commercial apprentices next month, Procter & Gamble switched to virtual internships and graduate recruitment at the start of the crisis in a bid to support young people facing a Covid-ravaged jobs market.
From PepsiCo creating a dedicated graduate programme for marketers to P&G increasing the diversity of its candidates via virtual assessment centres, brands have defied the odds to ensure they continue recruiting fresh talent.
In the space of just seven months the School of Marketing’s Mentoring Gen Z initiative has reached 500 young people hoping to kickstart their career.
Samsung Europe CMO Benjamin Braun explains how artificial intelligence is key to unleashing marketing potential and unlocking innovation.