Diageo on the ‘magic’ of supporting underrepresented talent
Charlotte RogersThe drinks giant is joining forces with media agency PHD and the Brixton Finishing School to open up marketing to a new crop of diverse talent.
Marketing urged to ‘own’ its socio-economic pay gap problem
Charlotte RogersThis Class Pay Gap Day (14 November), the marketing profession is being urged to take action to address its persistent lack of socio-economic diversity.
‘Reset and rethink’: How Sky plans to make marketing ‘better’
Lucy TesserasTraining and development is at the heart of Sky’s recently launched Marketing Excellence Programme, through which it hopes to encourage “restless” thinking and improve marketing effectiveness, while also attracting and retaining the top talent.
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Ritson’s Mini MBA launches alumni network
Marketing Week ReportersThe network is open to the 20,000 alumni of the Mini MBA in Marketing and Brand Management and offers monthly Q&As with Mark Ritson, as well as an online community and learning opportunities.
More is possible to widen accessibility to marketing careers, but it requires genuine commitment
Russell ParsonsPulled from six months’ reporting, we present a checklist of what’s possible to widen accessibility to marketing to different people, but real democratisation of marketing careers requires genuine effort and commitment from brands.
7 things you can do now to democratise marketing
Charlotte RogersFrom investigating levy share, to blind CVs and embracing mentoring, here are seven practical ways marketers can open marketing up to talent from diverse socio-economic backgrounds.
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Is age the final diversity frontier for marketers?
Helen JamesWith so few people aged over 50 working in marketing, is it any wonder those in their later years – and particularly women – feel underrepresented in advertising? Marketers need to double down on audience research to truly understand this vast demographic.
Econsultancy launches training model to bridge digital marketing and ecommerce skills gap
Marketing Week ReportersThe new model is designed to offer a “contextual, connected and continuous” learning environment to help marketers better embed what they are taught.
This Much I Learned: How to break the ‘social class taboo’
Charlotte RogersIn the latest episode of Marketing Week’s podcast series, M&S Food’s Sharry Cramond and Lucky Generals founder Andy Nairn discuss why now is the time to address the taboos surrounding social class and ask what marketers are doing to take accountability?
How to get the most from apprentices in year one
Daryl FieldingApprenticeships are a great way to encourage talent from diverse backgrounds into marketing, but the first year can be challenging for them and your brand unless you plan ahead.
Digital most in-demand skill amid ‘techification’ of marketing, study finds
Charlotte RogersDigital marketing expertise is the top skill marketers are listing on their LinkedIn profiles, trumping knowledge of marketing strategy and advertising.
To close the authority gap, women must realise self-promotion is not a dirty concept
Helen JamesIt’s easier said than done but if you’re a female marketer trying to progress into leadership, grant yourself permission to be the real you, as authenticity will help you avoid the trap of being torn between trying to be more visible and following suit.
Intel’s CMO on why a B2B marketing career is now ‘really exciting’
Michaela JeffersonThe role of marketing in B2B is becoming “much bigger”, says Intel’s Karen Walker, making it a great opportunity for marketers looking for a challenge.
60% of young people considering a marketing career
Charlotte RogersWhile students highlight pay and progression as key attractions, 30% of parents worry about the mental health implications of a marketing career.