Recommended reading: Mental models and innovation champions
Ellen HammettMarketing Week reviews the latest books and articles for marketers.
Marketers’ job prospects on the rise as brands hire to support growth
Ellen HammettWhile hiring prospects remain relatively subdued, the quarterly IPA Bellwether suggests businesses are searching for highly skilled recruits to support growth opportunities in the long-term.
From Virgin to John Lewis to MoneySuperMarket: One marketer on going from brand to digital
Sarah VizardStory of my CV: Lloyd Page began his career at Virgin Trains before taking on a global role at Vodafone and transitioning into digital marketing at John Lewis, all of which set him up for his current role as marketing director at MoneySuperMarket.
The Marketing Academy opens Scholarship and Fellowship programmes
Marketing Week ReportersNominations and applications for the next Scholarship and Fellowship UK programmes are open.
Marketing 3.0: How L’Oréal is embracing new marketing codes
Ellen HammettDe-siloing, in-sourcing, “mutual upskilling”: L’Oréal’s digital chief on how the beauty giant is reacting to market disruption.
5 questions I wish I’d asked as a junior marketer: Santander’s Keith Moor
Erin LyonsSantander’s outgoing CMO Keith Moor is a self-confessed extrovert and naturally inquisitive, but there are certain questions he wishes he’d asked as a junior marketer which might have helped him achieve balance earlier in his career.
How Unilever is using AI to ‘democratise’ upskilling and future-proof its employees
Molly FlemingUnilever is introducing an online talent marketplace that it hopes will help more staff, including marketers, find projects and develop skills for the future.
Marketoonist on Cannes Lions
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here