The Marketing Academy has created an online learning platform, which is available to its global community and sponsors, as well we 1,000 marketers who have been made redundant or are on furlough.
Brand strategy is not complicated, it’s just the systematic application of the basics all marketers are taught. Here’s a simple way to be sure you’re taking the right steps – in the right order.
The School of Marketing is launching Mentoring Gen Z, which aims to connect young people with marketing leaders from brands including Boots and Direct Line in a bid to avert the “ticking timebomb” of youth unemployment.
From nurturing a fierce curiosity in customer behaviour, to becoming more agile and honing their digital skills, marketers must be prepared to upskill if they want to futureproof their careers in 2021 and beyond.
We may be in the middle of a third lockdown, which has undoubtedly set back the job market once more, but make sure you’re ready and well placed for future opportunities as they will arise.
From networking with purpose to engaging in a spot of job crafting, marketers are finding new ways to turbocharge their personal development and ensure their careers flourish despite the pandemic.
You’re a talented, out-of-work marketer but every job ad seems to buy into the worst digital claptrap, so what do you do? Pretend you do too.
Getting over the illusion of the perfect data set and learning to appreciate your impact as an individual are key lessons for any aspiring marketer, says Aviva brand boss Raj Kumar.
Rather than dwell on the past year or look too far ahead into the future focus on the here and now.
Whether it’s the efficacy of brand purpose or the belief consumers are all socially liberal, we’re too easily lulled into marketing ‘cults’ that stop us seeing the world as it is.
As the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
GSK is training marketers across its brands to ensure they are asking important questions about diversity and how to produce inclusive marketing.
Travel marketer Will Weeks shares the lessons he’s learnt from being made redundant and the job hunt routine that keeps him sane.
As the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
Agile working offers marketers the freedom to get things done at speed, but starting small and learning to pace yourself is key.