Marketers hail ‘remarkable’ success of mentoring scheme
Charlotte RogersIn the space of just seven months the School of Marketing’s Mentoring Gen Z initiative has reached 500 young people hoping to kickstart their career.
AI should free up marketers to think big and solve business problems
Benjamin BraunSamsung Europe CMO Benjamin Braun explains how artificial intelligence is key to unleashing marketing potential and unlocking innovation.
CX50 2021: Behind every great customer experience is an engaged employee
Morag Cuddeford-JonesIt’s time for brands to recognise that they can’t deliver a great customer experience without a great employee experience, as attendees at an exclusive CX50 virtual roundtable discussed.
As recruitment surges again, brands need purpose to compete for talent
Tanya JosephWith the economy and hiring rebounding from the pandemic, brands need to seek diversity of thought and understand top candidates want to do meaningful work.
How bad incentives ruin good marketing
Peter WeinbergTargeting narrow segments, regularly changing creative and constantly optimising campaigns are all antithetical to growth, yet they’re exactly what marketers are incentivised to do.
The future of marketing careers? Marketing, data, tech and digital in harmony
Colin LewisAfter a year under lockdown, many marketers are turning to thoughts of next steps and new ways of working.
Waitrose on why Covid has bridged the marketing generation gap
Charlotte RogersThe Covid crisis has flattened corporate hierarchies and bridged the generation gap between marketers with decades’ worth of experience and those just starting out, according to customer director Martin George.
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O2’s Nina Bibby: The CTO should be the CMO’s best friend
Charlotte RogersThe evolution of the CMO role means the relationship with the chief technology officer could be just as – if not more – important than the relationship with the sales director, says Bibby.
Marketing Academy reveals the CMOs chosen to become its 2021 Fellows
Michaela JeffersonMore than 20 CMOs and senior marketers have been selected to join the EMEA Fellowship Programme, which aims to prepare marketing leaders for the transition into CEO or similar roles.
‘Raise the floor and the ceiling’: Unilever on its ‘integrated approach’ to training
Manny PhamUnilever’s top marketer Conny Braams says marketers must be given the opportunity to use their new skills on the job immediately or training will be wasted.
Mastercard: Businesses that undermine marketing are setting themselves up to fail
Michaela JeffersonWith a “tsunami” of new technologies incoming, marketing is about to become more important than ever, argues Raja Rajamannar. So how do marketers regain their place at the table?
How to survive the menopause at work
Helen NormoyleThe menopause affects 50% of the population yet businesses have not been as supportive as they should to women, which needs to change.
How Specsavers’ new CMO plans to ‘add more meaning’ to the brand
Michaela JeffersonAfter nine years leading marketing at Ikea, Peter Wright has ambitious plans to grow the Specsavers brand using his global expertise, purpose-driven mindset, and hands-off approach to leadership.
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Are B2B and B2C marketing really any different?
Peter WeinbergMarketing to businesses is strategically no different from marketing to consumers, but using the same tactics for both won’t be effective.
Industry leaders on future trends and the skills marketers will need to thrive
Marketing Week ReportersAs the Festival of Marketing’s ‘Fast Forward’ conference draws near, speakers including Helen Edwards, Rory Sutherland and Just Eat CMO Susan O’Brien, explain how marketers should prepare themselves and their brands for the future.