‘Creativity only gets you so far’: Is it time for marketers to become financially fluent?
Matthew ValentineIs a lack of financial savvy holding marketers back from ascending to the top jobs in business?
‘Apply your own oxygen mask first’: Why marketing bosses should address their skills gaps
Michaela JeffersonRather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Is marketing facing a soft skills crisis?
Megan TatumIn an environment dominated by deadlines and delivery, are marketers letting their soft skills suffer?
Marketers on the ‘perfect blend’ of internal talent and external expertise
Ellen HammettIn a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Soft skills trump functional marketing expertise, study finds
Charlotte RogersLeadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
A ‘springboard’ for growth: Why Sky is merging its broadband and mobile marketing teams
Molly InnesSky Broadband and Sky Mobile have a new home – Sky Connectivity. Marketing director Sunny Bhurji believes joining two different marketing teams together is a perfect learning opportunity that will help them eye up growth.
Over two-thirds of marketers think there is ‘room for improvement’ on financial fluency
Niamh CarrollJust 12% of marketers, surveyed by Marketing Week on LinkedIn, think their industry or team “definitely” has the required level of financial skills.
Mini MBA in Brand Management
Build better brands and boost your career.
Next course: 17 September 2024
Mini MBA in Marketing
Become the best marketer you can be.
Next course: 24 September 2024
‘More targeted, more relevant’: Inside Just Eat’s capability and effectiveness mission
Molly InnesJust Eat is investing in how it measures effectiveness and positions its marketing function for success as it looks to become the UK’s “most loved” delivery brand, says UK marketing director Victoria Gold.
‘It’s destabilising and unsettling’: How to manage teams faced with delivering more with less
Michaela JeffersonThe need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Skills gaps, restructures, outsourcing: 5 interesting stats from Salary Survey 2024
Marketing Week ReportersFrom the persistent data skills gap to rampant restructuring, the Marketing Week Career & Salary Survey reveals how teams are evolving in 2024.
‘Why wouldn’t you?’: Marketing leaders on the rise of outsourcing
Josh StephensonMore marketers are outsourcing than not – but should this be a cause for concern?
Lack of skills and shrinking teams leading to increased outsourcing, marketers say
Josh StephensonMore marketers are outsourcing elements of their team than are not – with a lack of skills in-house and shrinking team sizes being cited as reasons.
‘Skills have to be vastly upgraded’: Mastercard’s CMO on why marketing leaders need to prioritise upskilling
Molly InnesWith marketers grappling with new technology and demands, Mastercard’s CMO Raja Rajamannar urges brands to develop their marketing teams to stay ahead of the curve.
Overrated: Social media viewed as overly important by businesses, marketers say
Josh StephensonDigital marketing techniques are increasingly being viewed by marketers as overrated by businesses – as social media tops the list of overrated skills for the second year running.
Undervalued: The importance of marketing strategy is being missed by businesses, marketers say
Josh StephensonThe fundamentals of marketing – strategy and brand management – continue to be considered by marketers as not fully valued by businesses.