Embrace the art of improvisational listening
Max DickinsWe spend too little time listening and too much time preparing to speak. By focusing more on others’ words and less on our own response, we can make more progress collaboratively.
Unilever ups investment in ‘manpower intensive’ digital marketing
Molly FlemingUnilever is streamling innovation and investing in its brands as it looks to navigate the next period of Covid-19.
If you want a bigger marketing budget, focus on creating cash flows
JP CastlinIn the finance world, creating value means generating cash flows that exceed the cost of capital, so this is how marketers need to frame their internal communications.
The Marketing Academy Foundation raises £18,000 from classic ad remakes
Russell ParsonsRecreations of iconic ads for Heineken, Oxo and Cadbury were among the winners in a challenge that raised £18,000 for The Marketing Academy Foundation.
Marketers band together for book to raise money for the NHS
Marketing Week ReportersMarketers from brands including Tesco, Greggs, Adidas and Marks & Spencer have contributed to a book that aims to raise £100,000 for NHS Charities Together amid the pandemic.
The Marketing Academy opens nominations for scholarship programme
Sarah VizardThe Marketing Academy is looking for emerging leaders in the marketing, advertising and media industry to join its mentoring programme.
Marketoonist on the productivity trap
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Is marketing ready to break down the barriers for diverse young talent?
Charlotte RogersCovid-19 and the Black Lives Matter movement have brought the issues of inclusivity and social justice to the fore but with unpaid internships still rife and a lack of apprenticeships on offer can the marketing industry really improve diversity?
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‘Bothism’ is the cure for marketers’ fascination with pointless conflict
Mark RitsonMarketing theory is a constant battle between opposing viewpoints, but an open mind and accurate data set will show you usually need to adopt both perspectives.
Having a ‘career strategy’ means brutally examining your situation
Colin LewisWe often mistake goals for strategy, but to be strategic about your career requires first diagnosing your situation, then giving yourself a competitive advantage.
More productive but less training: How marketers have been working in lockdown
Molly FlemingWhile 64% of marketers say they are as productive working from home as in the office, less than half have received any form of virtual training during lockdown.
How UKTV is repositioning to ‘revitalise’ its challenger mindset
Charlotte RogersRather than letting Covid-19 put it off its stride, UKTV is investing in a major brand repositioning project as it looks to get match fit for the post-lockdown world.
Treat Covid-19 as your chance to ‘pivot’
Harry LangLockdown has been the mother of invention for those wanting to shift their marketing careers – or themselves.
This Much I Learned with Darain Faraz on the power of inclusion
Charlotte RogersIn the latest episode of Marketing Week’s new podcast series, director of brand marketing at LinkedIn, Darain Faraz, discusses the importance of celebrating BAME talent and why marketers must push for systemic change throughout the industry.
3 questions I wish I’d asked as a junior marketer: Deliveroo’s Inés Ures
Charlotte RogersFrom getting into the fine details of effectiveness to appreciating the difference between marketing and advertising, there are some key questions Deliveroo CMO Inés Ures wishes she has asked earlier in her career.