The shift to hire people with specialist skills is creating new challenges for brands, so what needs to be done to ensure there are enough experts suitable for the tasks marketers now need to perform?
Diageo’s new training programme, dubbed ‘Creative Sparks’, aims to bring creativity to every aspect of marketing from media to how to use insight, as well as best practice in briefing, how to nurture ideas and using measurement to unlock creative.
Unilever is introducing an online talent marketplace that it hopes will help more staff, including marketers, find projects and develop skills for the future.
Marketing Week research, in partnership with MiQ, reveals an alarming data skills shortage in the industry, so how can marketing leaders both attract and retain the right talent?
With the marketing landscape evolving at pace, marketing leaders must never stop learning if they want to still be at the top of their game in years to come.
We’re surrounded by voices disparaging marketing training, but even though it’s mostly terrible, our effectiveness and professional standing depends on a grounding in knowledge.
YouGov’s latest report analyses the key characteristics that employees and employers need to possess – and avoid – to create successful workplaces.
Story of my CV: Marriott International’s outgoing global marketing officer Karin Timpone started her career in PR, but it was her move to Universal Studios that led her on the path to marketing, with roles at brands including Disney and Yahoo.
As the Marketing Week Mini MBA enters its fourth year, its professor, Mark Ritson, explains the origins of the course and why it is expanding into a new subject area.
Marketing Week reviews the latest books, blogs and articles for marketers.
Coca-Cola’s Walter Susini has no regrets about his career, but he does believe there are certain things he could have broached earlier that might have changed his professional trajectory.
Zoopla’s CMO suggests marketers can learn a lot when things don’t go to plan, but that “preparation and reflection” are essential to ensure mistakes aren’t repeated.
Marketing Week reviews the latest books, blogs and articles for marketers.
Before swapping the corporate world for a startup, marketers need to get under the skin of what the role really entails, as well as understand what drives them both professionally and personally.