One M&S marketer on how a data science apprenticeship propelled her career
Charlotte RogersUndertaking a Level 4 apprenticeship unlocked both a love of data and a path to career progression for Marks & Spencer marketer Imogen Reid.
3 questions I wish I’d asked as a junior marketer: Pentland’s Penny Herriman
Charlotte RogersThe CMO of the business behind Speedos, Berghaus and Ellesse believes in the power of curiosity, asking questions and finding a work culture where you can truly be yourself.
Festival of Marketing returns with Transform in March
Marketing Week ReportersThe Festival of Marketing will be kicking off the year with a two-day, in-person and virtual event on 24 and 25 March.
‘Unpredictions’ for 2022: Forget futuristic tech, marketers need to focus on the now
Sara RichterPredicting the future of marketing tech might be a great way to grab headlines, but it’s the everyday business challenges that marketers need to prioritise in 2022.
Authentic brands and political speech: Can companies have it both ways?
Christine MoormanBrands see both dangers and benefits when employees publicly address social and cultural issues, according to The CMO Survey, but they should still be encouraged to do so – with proper training.
Marketing’s digital skills gap could become ‘unmanageable’ as proficiency declines
Michaela JeffersonNew research from the Chartered Institute of Marketing suggests marketers are failing to keep up as marketing technologies and social media platforms innovate “at pace”.
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Why some marketing is almost always better than no marketing
Harry LangMarketing Week columnist Harry Lang shares an excerpt from his recently published book, Brands, Bandwagons & Bullshit, a guidebook for young professionals embarking on careers in marketing, advertising, PR and media.
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How M&S is using apprenticeships to unlock ‘millions in untapped value’
Charlotte RogersHaving launched a world first Level 7 apprenticeship in data science and AI for the retail sector, Marks & Spencer firmly believes in the power of apprentices to drive business forward.
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Ruthless consistency is one of the most underrated marketing skills
Gareth TurnerWhile persistence, consistency and the ability to keep things simple might not grab the headlines, nailing these skills is the secret to thriving as a marketer.
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Marketers urged to ‘step outside their comfort zones’ to tackle youth unemployment
Charlotte RogersFrom taking on a Kickstart apprentice to revisiting their internship programmes, marketers are being urged to find ways to address the youth unemployment crisis as fresh Covid restrictions come into force.
Marketing Academy reveals CMOs chosen to become its 2022 Fellows
Manny PhamMore than 20 CMOs and senior marketers have been chosen to join the EMEA Fellowship Programme, which prepares leading marketers for the transition to CEO.
The 2022 Agenda: Embracing the possibilities of apprenticeships
Charlotte RogersAs we look ahead to 2022, Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles. We are flagging what we think you should be spending your time and money on – and why, but equally it is a commitment from us to focus on these topics next year.
The 2022 Agenda: The need for upskilling rises as the war for talent intensifies
Lucy TesserasAs we look ahead to 2022, Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles. We are flagging what we think you should be spending your time and money on – and why, but equally it is a commitment from us to focus on these topics next year.
One marketer on her knack for seeking out high-growth sectors
Matthew ValentineHaving started her career in telecoms working for T-Mobile, Virgin Media and Apple, Anisha Patel is now head of marketing at property firm GPE, and while she may have switched sectors she has stayed true to a commitment to making life easier for customers.
How marketers are setting up teams for success in 2022
Megan TatumFrom upskilling existing teams and collaborating with other departments to exploring new ways of finding talent, marketers are working hard to ensure they have the right skills mix for what has been described as a “transition year”.