Whenever a marketer sets out to improve, augment or adapt the four Ps, they reveal the absurdity of the exercise and reinforce why product, price, place and promotion remain the core concepts of the marketing mix.
Getting yourself out into the world of work again, in whatever form that might take, will help you realise your value.
Amid the career disruption of the past 12 months, marketers are looking for their companies to prioritise diversity and inclusion, invest in brand values and commit to transparent internal communication.
Our columnist has received numerous messages from people whose careers were disrupted by the pandemic. There are clear commonalities in their experiences.
From the level of redundancy and furlough, to changes in teams structures and corporate values being put to the test, the 2021 Marketing Week Career and Salary Survey reveals the impact of the coronavirus crisis.
As exclusive Marketing Week data reveals one in 10 marketers have been let go over the past 12 months, many in the industry are shaking off the stigma of redundancy and proving they can thrive amid the career carnage of Covid.
The 2021 Marketing Week Career and Salary Survey reveals the toll the pandemic has taken on marketers’ careers, exposing the impact of the crisis on team structures and wider business culture.
Charity founder Robin Wight explains why educating and encouraging young people from disadvantaged and diverse backgrounds is vital if the industry is to ever be truly inclusive.
Marketers always ask me for examples of my clients’ marketing plans. I can’t give you that, but I can tell you how to write a good one.
Marketers are reimagining strategies to meet customer needs, with greater agility afforded to their teams by increased independence.
The DMA is urging the data and marketing industry to make a “concerted effort” to open up opportunities for apprentices, as it calls for greater flexibility and clarity from the government.
To get through the pandemic, we need to recognise we can’t influence its inherent uncertainty, but to thrive we also need to find inspiration from any source available.
To be a successful senior marketer or CEO of a consumer brand, you need knowledge that today’s junior marketers often lack, particularly in using mass media such as TV. Three top executives from Birds Eye, Nationwide and Eve Sleep explain why.
It is not a failure to change a strategy when unexpected outcomes reveal a better approach, but neither can you let external forces dictate every decision.
Marketers are rapidly upskilling in social media, ecommerce and data analytics as they look to respond to consumers’ shift online.