From considering what channel will be most effective for reaching a target audience to writing compelling calls to action, the creation of an effective job description is all too often a marketing challenge.
In a world of social distancing and enforced remote working, brands are finding new opportunities to let creativity flourish.
Dogged for decades by a reputation for being the boring cousin of the shiny B2C brands, businesses are flipping this narrative on its head to prove B2B is a career destination of choice.
Marketers are concerned that working remotely during the global Covid-19 outbreak could compromise their businesses and intrude on their personal lives.
After an eight-week training programme, eight marketers put on a completely improvised comedy show to raise funds for the charity.
With 70% of marketers saying they need more training on remote working best practice, Econsultancy is running a free webinar to help marketers work remotely in more effective ways.
Marketing Week reviews the latest books and articles for marketers.
Brands have made great strides when it comes to diversity and inclusion, but why has business – and wider culture – had such a blind spot when it comes to equalising parental leave?
Reading and learning can help marketers take inputs and turn them into valuable outputs. The key is to decide what topics are important to you.
Marketing Week reviews the latest books and articles for marketers.
If you are wondering whether you have the confidence to make it in the marketing industry, remember to listen to in-vogue marketing mantra less and the consumer a bit more.
Marketers may have one view of their contribution to the business, but do analysts, CFOs and CEOs share the same opinion?
As a marketer, self-belief is king when it comes to projecting your message – but is the hallmark of true confidence the ability to inspire trust and the willingness to listen?
Having the ability to be of value to customers, while assisting colleagues and the company in delivering profitable growth, is something marketers should be proud of.