Redundancy Chronicles: Keep walking
Secret MarketerNew opportunities will always arise so make sure you have the inner confidence to persevere.
3 questions I wish I’d asked as a junior marketer: UKTV’s Simon Michaelides
Matthew ValentineThe foundation of a successful marketing career is knowing what you want and running your own race, says UKTV chief marketing and innovation officer Simon Michaelides.
Waitrose’s top marketer on the beauty of working for iconic British brands
Charlotte RogersFrom Boots and Cadbury to British Airways and the Post Office, Waitrose’s customer director has soaked up a wealth of marketing knowledge working across a variety of British brands during his 37 year career.
Redundancy Chronicles: The right thing, not the first thing
Secret MarketerWhen looking for your next job don’t settle. Just because you’ve been made redundant doesn’t mean you should lower your standards. If the fit isn’t there, move on and put the interview down to experience.
Redundancy Chronicles: Learn by doing
Secret MarketerThe experiences gained during periods of reflection can be invaluable; they help build you into a more rounded and interesting person.
Pinterest CMO: ‘Marketers are misunderstanding the value of insight’
Michaela JeffersonThe social media platform’s top marketer, Andréa Mallard, argues that insights and data should be used to inform ideas, not looked towards to provide answers.
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Marketing’s Midlife Crisis: A screenplay by Mark Ritson
Mark RitsonIs loyalty dead? How many positions is too many? And who the fuck is Byron? Our columnist presents a modern marketing love story.
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Attempts to update the four Ps are embarrassing – they’ve endured for a reason
Mark RitsonWhenever a marketer sets out to improve, augment or adapt the four Ps, they reveal the absurdity of the exercise and reinforce why product, price, place and promotion remain the core concepts of the marketing mix.
Redundancy Chronicles: Quit talking, start doing
Secret MarketerGetting yourself out into the world of work again, in whatever form that might take, will help you realise your value.
Salary Survey 2021: Brand values and diversity commitments tested by the crisis
Matthew ValentineAmid the career disruption of the past 12 months, marketers are looking for their companies to prioritise diversity and inclusion, invest in brand values and commit to transparent internal communication.
Covid career conversations: Learning from those who have been through it
Colin LewisOur columnist has received numerous messages from people whose careers were disrupted by the pandemic. There are clear commonalities in their experiences.
Redundancy, restructure, brand values: 5 interesting stats from Salary Survey 2021
Marketing Week ReportersFrom the level of redundancy and furlough, to changes in teams structures and corporate values being put to the test, the 2021 Marketing Week Career and Salary Survey reveals the impact of the coronavirus crisis.
Salary Survey 2021: Addressing the career consequences of Covid
Charlotte RogersAs exclusive Marketing Week data reveals one in 10 marketers have been let go over the past 12 months, many in the industry are shaking off the stigma of redundancy and proving they can thrive amid the career carnage of Covid.
Revealed: The cost of Covid on marketing careers
Charlotte RogersThe 2021 Marketing Week Career and Salary Survey reveals the toll the pandemic has taken on marketers’ careers, exposing the impact of the crisis on team structures and wider business culture.
How the Ideas Foundation is inspiring the next generation of creatives
Matt BarkerCharity founder Robin Wight explains why educating and encouraging young people from disadvantaged and diverse backgrounds is vital if the industry is to ever be truly inclusive.