‘Faster, slicker, smarter’: Meet the marketers rethinking agility
Charlotte RogersAgile working offers marketers the freedom to get things done at speed, but starting small and learning to pace yourself is key.
TSB searches for apprentices to help fuel brand growth
Charlotte RogersTSB is kicking off a new programme that will see the bank recruit two apprentices to work in its digital marketing team and internal creative studio, as it looks to fuel the next stage of growth.
Inside B2B: What sales needs from marketing
Marketing Week ReportersThe third episode of our podcast series explores how the pandemic has changed the B2B buyer’s journey, and the collaboration required between marketers and sales teams.
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Redundancy Chronicles: Cast your net wide
Secret MarketerAs the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
Nationwide’s CMO on why aiming for perfection will make you a worse marketer
Molly FlemingNationwide CMO Sara Bennison believes marketers should not focus on being ‘perfect’ but instead be ready to change plans and take risks.
This Much I Learned with former Wagamama CMO Ross Farquhar on job hunting amid Covid
Sarah VizardIn the latest episode of Marketing Week’s podcast series, Wagamama’s former CMO Ross Farquhar discusses his redundancy and search for a new job amid the Covid-19 pandemic.
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Redundancy Chronicles: Think before you act
Secret MarketerAs the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
The first step to being an expert is choosing to be
Colin LewisWe can all become excellent in aspects of our career if we make the active decision to pursue greatness.
Embrace the art of improvisational listening
Max DickinsWe spend too little time listening and too much time preparing to speak. By focusing more on others’ words and less on our own response, we can make more progress collaboratively.
Unilever ups investment in ‘manpower intensive’ digital marketing
Molly FlemingUnilever is streamling innovation and investing in its brands as it looks to navigate the next period of Covid-19.
If you want a bigger marketing budget, focus on creating cash flows
JP CastlinIn the finance world, creating value means generating cash flows that exceed the cost of capital, so this is how marketers need to frame their internal communications.
The Marketing Academy Foundation raises £18,000 from classic ad remakes
Russell ParsonsRecreations of iconic ads for Heineken, Oxo and Cadbury were among the winners in a challenge that raised £18,000 for The Marketing Academy Foundation.
Marketers band together for book to raise money for the NHS
Marketing Week ReportersMarketers from brands including Tesco, Greggs, Adidas and Marks & Spencer have contributed to a book that aims to raise £100,000 for NHS Charities Together amid the pandemic.
The Marketing Academy opens nominations for scholarship programme
Sarah VizardThe Marketing Academy is looking for emerging leaders in the marketing, advertising and media industry to join its mentoring programme.
Marketoonist on the productivity trap
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here