Meet the brands prioritising social mobility
Charlotte RogersBy rethinking recruitment, democratising work experience and sharing the stories of senior leaders, organisations are finding ways to make social mobility a reality.
To nurture marketing’s future, champion others
Ritchie MehtaWant diverse talent to thrive in marketing? It starts with having someone in your corner. Just ask Usain Bolt.
Would a Patagonian toothfish by any other name taste as sweet?
Richard ShottonExperiments show the framing of language used to describe products influences how consumers perceive them and their propensity to purchase.
The right in-housing mix: finding the route to success
Jonathan CreswellIn-housing MMO is 2022’s hottest topic in marketing analytics. Data science specialist and MD of Ekimetrics, Matt Andrew, explores the key questions all firms should ask before embarking on a journey to in-housing marketing effectiveness.
The Marketing Academy reveals 2022 Scholars
Lucy TesserasThirty marketers have been selected to take part in this year’s UK Scholarship programme, which aims to prepare emerging leaders to take on senior and board- level roles.
‘End nepotism’: Marketers issue rallying cry to tackle social mobility
Marketing Week ReportersM&S Food marketing director Sharry Cramond joined forces with Unilever’s Lisa Hutchinson and the School of Marketing founder Ritchie Mehta to address the industry’s chronic lack of socio-economic diversity.
Apprenticeships: Why brands should explore levy share
Charlotte RogersClear Channel and the School of Marketing are urging brands to consider donating their unspent Apprenticeship Levy to smaller businesses keen to hire a marketing apprentice.
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How to write an award-winning case study – even if it’s not an award you want
Andrew GeogheganWhether you’re entering industry awards or reviewing your work internally, the best case studies focus on the things that matter to the judges and your business.
Smash the ‘class ceiling’: Can marketing become a meritocracy?
Matthew ValentineWith Marketing Week research revealing a socio-economic pay gap of 19.1% and the representation of working-class people in the creative industries going backwards, is it time marketing addressed its “class crisis”?
Don’t make class the forgotten child of diversity
Andy NairnClass intersects with every aspect of diversity, meaning marketers serious about their inclusion agenda need to listen, learn and act – now.
How the skills minister plans to ‘transform opportunity’ via apprenticeships
Charlotte RogersLooking to kick off a “skills revolution”, Burghart says the government is making apprenticeships more flexible to reflect modern employment and pledges to address the bureaucracy involved.
What’s the problem with marketing apprenticeships?
Charlotte RogersMarketing Week’s Opening Up campaign is calling on brands to democratise access to marketing careers. A starting point would be addressing the persistent slow uptake of marketing apprenticeships.
Can marketing ever be a ‘green’ job?
Matthew ValentineWtih 11% growth in ‘sustainability’ as a skill for marketing jobs in the past year, do marketers have the right skills to thrive in the green economy?
In-housing: The solution to an industry skills gap?
Molly InnesWith research suggesting the appetite for in-housing is ramping up as new skills gaps emerge, is this the answer for all brands and what is the future for agency relationships?
This Much I Learned: Weetabix and Zoopla on the state of marketing careers
Charlotte RogersIn the latest episode of Marketing Week’s podcast series, Zoopla CMO Gary Bramall and Weetabix head of marketing Gareth Turner discuss marketing’s renewed strategic role, the appetite for data talent and accelerating upheaval industry-wide.