Intel’s CMO on why a B2B marketing career is now ‘really exciting’
Michaela JeffersonThe role of marketing in B2B is becoming “much bigger”, says Intel’s Karen Walker, making it a great opportunity for marketers looking for a challenge.
60% of young people considering a marketing career
Charlotte RogersWhile students highlight pay and progression as key attractions, 30% of parents worry about the mental health implications of a marketing career.
Universities on proving their value amid the cost of living crunch
Charlotte RogersAs A Level results are released today, universities are fighting hard for student attention amid rising cost pressures and following two years of Covid disruption.
Do aspiring marketers misunderstand marketing?
Charlotte RogersWith A Level results being awarded to aspiring young marketers this week, long-running research from Nottingham Trent University has explored the shared characteristics of students embarking on marketing degrees.
‘Just do something’: The Guardian on its mission to recruit diverse talent
Charlotte RogersUrging other brands to get moving on plans to create opportunities for diverse talent, the Guardian believes its new marketing internship is a step towards bridging the socio-economic divide.
Co-op and Direct Line on teaming up to support new talent
Charlotte RogersResponding to a desperate need to create employment opportunities for young people, the Co-op has joined forces with major employers like Direct Line to fund SME apprenticeships.
Marketing Academy opens applications for 2023 Fellowship programme
Michaela JeffersonApplications for the free executive development programme for CMOs will close on 4 November.
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Communicating effectiveness and ‘micro-upskilling’: Your Marketing Week
Russell ParsonsAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From calls to standardise the definition of effectiveness to increasing marketers’ data literacy, it’s been a busy week. Here is my take.
What marketers need to know about ethics in modern marketing
Marketing Week PartnerMarketing ethics is an increasingly complex and risk-strewn area, which makes it more important than ever for marketers to be well versed in its principles.
‘Micro-upskilling’: The DMA on its plan to help tackle the digital skills shortage
Niamh CarrollThe launch of the scheme follows government research revealing 46% of businesses have struggled to recruit for roles that require data skills.
Want to invest in your future? Make ageism a thing of the past
Jonathan DurdenOlder talent represents a bargain for brands, with priceless wisdom and focused creativity outweighing the price tag.
One marketer on why being an apprentice feels like ‘hitting the jackpot’
Charlotte RogersConvinced he would never have made it into marketing without an apprenticeship, Nationwide’s Taylor Kellond urges brands to embrace different ways to attract young talent.
How to navigate from the Great Resignation through the Massive Redundancy
Harry LangInflation and a likely recession will undoubtedly drive waves of redundancies this year. If it happens to you, here are 10 tips for getting back on your feet.
Try, try again – especially if you think you got it right first time
Helen EdwardsToo much marketing feels like the product of a workshop settling too quickly on a solution. Instead, iterate your ideas and push yourself to do better.
Marketing T Level launches to prep students for ‘jobs of tomorrow’
Charlotte RogersKicking off in 2025, the T Level in Marketing will offer students on the job training, equivalent to three A Levels.