Marketoonist on the productivity trap
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Is marketing ready to break down the barriers for diverse young talent?
Charlotte RogersCovid-19 and the Black Lives Matter movement have brought the issues of inclusivity and social justice to the fore but with unpaid internships still rife and a lack of apprenticeships on offer can the marketing industry really improve diversity?
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‘Bothism’ is the cure for marketers’ fascination with pointless conflict
Mark RitsonMarketing theory is a constant battle between opposing viewpoints, but an open mind and accurate data set will show you usually need to adopt both perspectives.
Having a ‘career strategy’ means brutally examining your situation
Colin LewisWe often mistake goals for strategy, but to be strategic about your career requires first diagnosing your situation, then giving yourself a competitive advantage.
More productive but less training: How marketers have been working in lockdown
Molly FlemingWhile 64% of marketers say they are as productive working from home as in the office, less than half have received any form of virtual training during lockdown.
How UKTV is repositioning to ‘revitalise’ its challenger mindset
Charlotte RogersRather than letting Covid-19 put it off its stride, UKTV is investing in a major brand repositioning project as it looks to get match fit for the post-lockdown world.
Treat Covid-19 as your chance to ‘pivot’
Harry LangLockdown has been the mother of invention for those wanting to shift their marketing careers – or themselves.
This Much I Learned with Darain Faraz on the power of inclusion
Charlotte RogersIn the latest episode of Marketing Week’s new podcast series, director of brand marketing at LinkedIn, Darain Faraz, discusses the importance of celebrating BAME talent and why marketers must push for systemic change throughout the industry.
3 questions I wish I’d asked as a junior marketer: Deliveroo’s Inés Ures
Charlotte RogersFrom getting into the fine details of effectiveness to appreciating the difference between marketing and advertising, there are some key questions Deliveroo CMO Inés Ures wishes she has asked earlier in her career.
This Much I Learned with Emma Harris on setting career outcomes
Russell ParsonsIn the fifth episode of Marketing Week’s new podcast series, former Eurostar marketer and marketing coach and mentor Emma Harris discusses confidence, positive thinking and setting career outcomes.
The Festival of Marketing goes digital
Marketing Week ReportersThis year’s Festival of Marketing will take place online across five days from 5 to 9 October with top speakers from the world of marketing discussing the key issues and opportunities facing the industry.
Government move to kickstart apprenticeships welcomed by marketing industry
Sarah VizardThe marketing industry plans to use new incentives to hire apprentices and young workers, but questions if the support will be enough to convince all businesses of their value.
Surviving recession: The class of 2008 on positivity, plan Bs and lateral thinking
Matthew ValentineHow will graduates find entering the workplace during a downturn? We ask the class of 2008 how they coped.
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Seven tried and tested strategies for getting back into work
Colin LewisThe consequences of the pandemic are now being felt in redundancies, and if you’re in this position, a structured approach is your best bet for finding the next opportunity.