As we look ahead to 2022, Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles. We are flagging what we think you should be spending your time and money on – and why, but equally it is a commitment from us to focus on these topics next year.
As we look ahead to 2022, Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles. We are flagging what we think you should be spending your time and money on – and why, but equally it is a commitment from us to focus on these topics next year.
Having started her career in telecoms working for T-Mobile, Virgin Media and Apple, Anisha Patel is now head of marketing at property firm GPE, and while she may have switched sectors she has stayed true to a commitment to making life easier for customers.
From upskilling existing teams and collaborating with other departments to exploring new ways of finding talent, marketers are working hard to ensure they have the right skills mix for what has been described as a “transition year”.
Marketing Week’s annual Career and Salary Survey is now open.
With 70% of marketers unable to fulfil their work potential without help from technology, how can marketers keep processes in check to resurrect their creativity?
Adapting your business to ensure employees are engaged is just as important as responding to new consumer behaviours, if brands want to be seen as customer experience leaders after the pandemic.
The first-of-its-kind course will provide training in sustainability for advertising and marketing professionals, as the industry works to achieve net zero emissions in advertising operations by 2030.
The jewellery brand wants to appeal to a new generation by communicating its brand purpose of ‘brilliance’ through separate storytelling and marketing effectiveness teams.
There’s increased competition from employers for junior marketers, so to boost the chances of holding onto their brightest talent, CMOs need to rethink unconscious habits.
Following today’s budget announcement, which unveiled skills funding, business rates relief and changes to alcohol duties, the DMA, MRS and AA are calling on the government to better support industry-led training programmes.
The question of remote working is nuanced, with evidence for and against, and unique reasons why particular companies and individuals could benefit or suffer. We should acknowledge there’s no one-size-fits-all answer.
As brand marketers report difficulties hiring for some of the most in-demand roles, recruitment specialists offer their advice on attracting quality talent in a post-pandemic world.
Recruiters have unanimously seen the marketing jobs market experience major growth as the economy has reopened, although some warn it may be somewhat of a “red herring”.
Just 30 places are available on the highly competitive development course, which aims to train up-and-coming marketers with the skills they need to take on senior roles.