From getting into the fine details of effectiveness to appreciating the difference between marketing and advertising, there are some key questions Deliveroo CMO Inés Ures wishes she has asked earlier in her career.
In the fifth episode of Marketing Week’s new podcast series, former Eurostar marketer and marketing coach and mentor Emma Harris discusses confidence, positive thinking and setting career outcomes.
This year’s Festival of Marketing will take place online across five days from 5 to 9 October with top speakers from the world of marketing discussing the key issues and opportunities facing the industry.
The marketing industry plans to use new incentives to hire apprentices and young workers, but questions if the support will be enough to convince all businesses of their value.
How will graduates find entering the workplace during a downturn? We ask the class of 2008 how they coped.
The consequences of the pandemic are now being felt in redundancies, and if you’re in this position, a structured approach is your best bet for finding the next opportunity.
Mark Ritson and David Wheldon are among the marketers who will recreate their favourite ads in a bid to raise funds for The Marketing Academy Foundation.
In the fourth episode of Marketing Week’s new podcast series, former London Sport marketing director Mieke Evans and former head of creative and design at Virgin Atlantic, Michael Stephens, discuss how to nurture your mental health in the age of Covid-19.
Reflecting on what they learnt from the 2008 credit crunch, marketing leaders explain how careers can recover amid pandemic and recession.
In the second episode of Marketing Week’s new podcast series, former Airbnb global marketing director Alex Dimiziani explains why now is the perfect time to close the ‘risk confidence’ career gap.
Marketing Week reviews the latest books and articles for marketers.
From faster decision-making to building relationships with colleagues, marketers that have started a new job during lockdown are learning valuable new skills in spite of the challenges that come with remote working.
The coronavirus pandemic and fears of recession have pushed the recruitment of graduates and apprentices far down the marketing agenda. But, if brands want to adopt a high-performance mentality they should think twice.
Brands appear to have a blindspot when it comes to recruiting marketers from the military community and as a result could be missing out on an untapped pool of talent.