How brands are bridging skills gaps
Molly InnesMarketers are noticing a data and analytics skills gap at work, with most organisations looking to fill the void by hiring ahead of upskilling.
Data analysis is the biggest skills gap for marketing teams
Molly InnesMarketing Week’s 2023 Career and Salary Survey reveals the skills gaps businesses are identifying, with a lack of understanding around data and analytics coming top.
Why are marketing strategy and brand management undervalued by businesses?
Molly InnesFrom focusing on the short term and worrying about a recession to not defining brand management, why do marketers think their businesses are undervaluing skills that focus on the long term?
Why Gen Z marketers feel most secure but least confident
Molly InnesData from Marketing Week’s 2023 Career and Salary Survey reveals Gen Z marketers feel the most secure in their roles and least confident, but the trend reverses as marketers age.
Marketing strategy is the most undervalued skill by businesses, marketers say
Molly InnesMarketing Week’s 2023 Career and Salary Survey reveals the skills marketers believe businesses are undervaluing, with marketing strategy, brand management and data analysis ranking highest.
‘Returnerships’ and tax reliefs: What does the 2023 budget mean for brands?
Niamh CarrollAfter announcing tax reliefs for the creative sectors, the chancellor laid out plans to fill the UK’s job vacancies by supporting the older workforce and mothers. However, there was no mention of reforming the Apprenticeship Levy.
What to consider when setting up an apprenticeship
Matthew ValentineFrom assigning tasks and lines of report to finding the right time for training and the need to go back to basics, there are many things brands must bear in mind when taking on an apprentice.
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Is an ‘obsession’ with digital skills excluding talent from the workplace?
Charlotte RogersThe pace of change within marketing often means those returning from a career break, in particular women returning from maternity leave, face a digital skills confidence gap, exacerbated by the behaviour of employers.
Why marketers must understand design better
Marketing Week PartnerAppreciation of the design process should permeate an entire organisation, not just its in-house creative team.
Specsavers’ former marketing director on making a career switch to get ‘beyond’ marcomms
Michaela JeffersonThe desire to broaden his skill set beyond communications and take ownership over customer experience and innovation in the long term has led former marketing boss Chris Carter out of the marketing department entirely.
Marketing’s strategic importance continues to rise
Molly InnesThe 2023 Marketing Week Career and Salary Survey reveals marketing’s strategic role within businesses has risen in the last twelve months, as brands look to marketers to help navigate the challenging environment.
‘Rudely interrupted’: How should marketers handle the industry’s ageism problem?
Molly InnesWith this year’s Career and Salary Survey revealing the bulk of marketers are under 45, what’s happening to shape the industry in this way?
Social media most in-demand skill for marketers
Lucy TesserasMarketers with skills in digital and strategy are also in high demand, according to LinkedIn, which reveals marketing is one of the most sought after skills businesses are looking to hire for generally across all functions.
Apprenticeships: Over a quarter of brands blame time pressures for slow uptake
Charlotte RogersAs National Apprenticeship Week kicks off today (6 February), Marketing Week reveals just under a fifth of brands don’t see the value in hiring marketing apprentices.
‘It only works if it all works’: Marketers on ‘reclaiming’ the 4Ps
Molly InnesIs now the time for marketers to grab hold of the 4Ps? Or is discussion of reclaiming price, product, place and promotion simply “navel gazing”?