The shift to hire people with specialist skills is creating new challenges for brands, so what needs to be done to ensure there are enough experts suitable for the tasks marketers now need to perform?
Diageo’s new training programme, dubbed ‘Creative Sparks’, aims to bring creativity to every aspect of marketing from media to how to use insight, as well as best practice in briefing, how to nurture ideas and using measurement to unlock creative.
Unilever is introducing an online talent marketplace that it hopes will help more staff, including marketers, find projects and develop skills for the future.
Marketing Week research, in partnership with MiQ, reveals an alarming data skills shortage in the industry, so how can marketing leaders both attract and retain the right talent?
With the marketing landscape evolving at pace, marketing leaders must never stop learning if they want to still be at the top of their game in years to come.
We’re surrounded by voices disparaging marketing training, but even though it’s mostly terrible, our effectiveness and professional standing depends on a grounding in knowledge.
Marketing Week reviews the latest books and blogs for marketers.
Embedding your brand in the local area and becoming an active part of the community is the best way businesses can succeed at a national, and global, level.
Marketing Week reviews the latest books and blogs for marketers.
Marketing Week reviews the latest books and blogs for marketers.
Marketing Week reviews the latest books and blogs for marketers.
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Marketing Week reviews the latest books and blogs for marketers.
Our columnist finds to his horror that he’s reached his limit of LinkedIn connections, with requests building up faster than he can cull.