August has proved surprisingly busy for recruitment, and while some marketers are finding it harder to fully switch off, others are ensuring they find ways to get the break they need ahead of a busy end to the year.
Sky Sports’ marketing director Dave Stratton credits the business’s Marketing Excellence Programme for proving the value of marketing and helping it secure greater investment for this year’s campaign.
Headhunters say interim vacancies are skyrocketing as companies debate putting money into permanent CMO positions, while some marketers think a “re-evaluation” of the top job has caused a “double whammy” of issues for candidates on the market.
Rebecca Dibb-Simkin has been the chief product and marketing officer at Octopus Energy during a period of remarkable growth for the challenger brand. Her career to this point has taken her from agency to brand-side and she has learned the value of marketers being in control of product.
Like toxic interactions in medicine, each one alone can improve your team’s work, but taken together they will kill your productivity and decision-making.
The half way point in the year has seen many companies looking again at recruitment plans. For those filling roles, and those seeking, the outlook is mixed.
With burnout seemingly on the rise, it’s never been more important for brands to take the mental health of their employees seriously or risk losing them to the competition.
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While HR isn’t the obvious career change for a marketer, it’s a move that’s proving to be rewarding for Weetabix’s former head of marketing Claire Canty, the brand’s new head of HR.
With fewer opportunities and a demand to be “commercially astute”, the hiring landscape for marketers in 2023 is challenging, according to recruiters.
As managing director of card marketplace Thortful, Pip Heywood is using her experience at leading FMCG brands to bolster the scale-up.
LinkedIn’s marketing boss believes marketers should work more collaboratively, and shares what she hears recruiters are looking for from marketing leaders today.
Thirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need to take up senior and board-level roles.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketing is inherently neither good nor bad, but as the general public often remind us, we should always question its purpose and how we use it.
Brands are returning to the recruitment market, but skills shortages and inflationary wage demands are holding up the traffic.