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Salary Survey 2022: Marketing team restructures accelerate to fit new reality

As the rate of team restructures ramps up and specialisms are added with greater frequency, how are brands resourcing to meet the challenges of 2022?

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By Matthew Valentine 9 Feb 2022 7:00 am
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If any marketers doubted the change to their working lives wrought by two years of pandemic, exclusive Marketing Week data reveals team structures are evolving at an accelerated rate to cope with new demands, working styles and job descriptions.

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Analysis Career and Salary Survey 2022 Co-op Marketing Team Structure

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At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the need for brand diagnosis ahead of setting strategy to Premier Food’s investment in brand, it’s been a busy week. Here is my take.

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‘Smartphones on wheels’: Why Ford is prioritising innovation as cross-category comparisons rise

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20 May 2022 2:28 pm
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What to consider when measuring influencer marketing

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As brands increase influencer marketing spend, it is vital to be able to accurately quantify the return on that investment.

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20 May 2022 2:24 pm
Opinion Uncategorized

Algorithms are powerful new agents of double jeopardy

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The algorithms of big tech firms favour big brands, meaning they are at an unfair advantage over their smaller competitors. But more meritocratic algorithms would be better for small businesses with a quality product and the economy.

20 May 2022 7:00 am
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