Marketing teams and Coca-Cola’s redesign: Your Marketing Week
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the impact of Covid on marketing careers to Coca-Cola’s change of heart on packaging, it’s been a busy week. Here is my take.
All change
All those affected have known one of the costs of the pandemic has been on jobs. The annual Marketing Week Career and Salary Survey this week confirms the depth of redundancy, furlough and disruption.
According to our study, the most comprehensive in the UK taken since the start of the pandemic, about 10% of respondents have suffered redundancy, 12% have been put on furlough, 11% had planned promotions blocked and about 20% have taken a cut in compensation. All told, this amounts to a considerable weight resting on the shoulders of UK marketing.
The burden of having to do more with fewer people, and the journey of those who find themselves out of work through no fault of their own, has been explored – brilliantly – in a number of pieces you can find collected together on a dedicated page.