‘Everyone was very siloed’: Sainsbury’s on the trigger for its marketing transformation
Molly InnesSenior marketers from Sainsbury’s, Specsavers and Henkel on the challenges of undergoing a marketing transformation in the pursuit of efficiencies.
Competition aims to shows students how ‘rewarding’ a marketing career can be
Molly InnesThe CIM’s annual marketing competition offers fresh talent a chance to gain new skills and build their confidence, providing a “glimpse” into their future career.
There’s still time to sign up for Marketing Week’s Mini MBA with Mark Ritson
Marketing Week ReportersMore than 30,000 people have taken part in Marketing Week’s Mini MBA series since launch, with the feedback overwhelmingly positive.
Data, financial literacy, AI: The skills that matter to B2B marketers in 2024
Michaela JeffersonData and analytics skills gaps might be worrying B2B marketers, but are they underestimating the importance of critical thinking, financial fluency and empathy?
Gaining customer insight ‘most critical’ skill for B2B marketers
Charlotte RogersMarketing Week’s new and exclusive State of B2B Marketing research reveals customer insight is the most critical quality B2B marketers can possess, with empathy languishing at the bottom.
Universities ‘concerned’ skills levy could harm marketing apprenticeships
Charlotte RogersFaced with a “potential halving” of investment in apprenticeships, 77% of universities fear Labour’s proposed Growth and Skills Levy could hinder uptake.
‘There’s another way’: One entrepreneur on helping marketers go freelance
Molly InnesVictoria Taylor set up Marketing Mavericks, which counts Glasgow University and Nottingham Trent among its clients, in 2020 after the pandemic hit job opportunities for graduates.
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