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  1. Chris Arnold 3 Jan 2019

    4 more predictions. Brands will move from old school ‘push’ marketing methodology to ‘pull’. It’s the smarter way to engage people. Brands will move from individual targeting (which is getting too expensive and rarely reliable) to community engagement (B2C2). Not social but word of mouth (100x more influential). Because it’s cheaper and more effective at engagement – let the community do the work for you. Third, ethics will increase in importance from CSR to Corporate Purpose because consumer care. Finally, we will see some big names crash.

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