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Trends 2020: Brands championing activists
As focus on the climate emergency intensifies and the role businesses have to play in reaching net-zero emissions rises up the social agenda, an increasing number of brands are calling on activists to hold their sustainability efforts to account.
Whether it be sponsorship, innovation or messaging, 2019 has undoubtedly been the year brands have been shaped by activists – specifically in the climate movement.
With the emergence of Greta Thunberg and Extinction Rebellion brands are taking notice of activism, adopting their language and ideals in a bid to engage with politically active consumers.
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