Trends 2020: The ghost of Brexit Future haunts brands and consumers
Uncertainty over the shape of Brexit continues to make planning hard for brands and consumers, with skills shortages hitting companies facing the prospect of EU tariffs.
Some subjects require clear caveats when they are discussed, to cope with unknown variables and potential outcomes. Brexit has moved that game on, requiring actual flowcharts to enable conversation about, let alone planning for, its outcomes.
Will Brexit ‘happen’ in January 2020? If the Withdrawal Agreement means that it does, what deal will the UK then hammer out regarding a future relationship with the giant trading bloc next door? And will the UK then remain intact?
In a world where difficult facts are difficult to find, one thing does seem certain: uncertainty is leading to inaction. Consumers are putting off big purchases due to a lack of confidence, according to the GfK Consumer Confidence Index.
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