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Marketing Trends for 2019

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media
2 Comments
Analysis Uncategorized

Five trends that will reshape media in 2019

Ellen Hammett

From brands getting to grips with ecommerce and personalisation in podcasts, to growing interest in advertising-funded video-on-demand, Marketing Week predicts the media trends that will take shape this year.

4 Jan 2019 7:00 am
Analysis Uncategorized

The year in review and predictions for 2019: Marketing Week, Mark Ritson and Helen Edwards explore

Marketing Week Reporters

Marketing Week Explores: We take a look back on the year gone by and predict the trends that will dominate the marketing agenda in 2019.

20 Dec 2018 10:17 am
Analysis Uncategorized

Marketers from Sainsbury’s, Direct Line, Debenhams and more share their predictions for 2019

Marketing Week Reporters

Marketers take a look into the future and predict the key trends that will shape the industry and impact their role in 2019.

20 Dec 2018 7:16 am
data
5 Comments
Opinion Uncategorized

Don’t be seduced by the pornography of change

Mark Ritson

Marketers would be far better off focusing on what definitely won’t change in 2019 and making a list of all the things they could do better than being distracted by hollow predictions.

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18 Dec 2018 7:22 am
happy
Analysis Uncategorized

Trends for 2019: Brands stop talking about being customer-centric

Lucy Tesseras

Brands often talk about being customer-centric but in reality, most businesses are still not set up with customers at their core. Simply installing a chief customer officer and hoping the rest will fall into place will not cut it in 2019.

12 Dec 2018 7:00 am
brexit
Analysis Uncategorized

Trends for 2019: Brands must finally put their Brexit plans into action

Michael Barnett

Brands must make plans, and contingency plans, to ensure they are ready for Brexit and in a position to act on whatever sequence of events actually comes about.

12 Dec 2018 7:00 am
Analysis Uncategorized

Trends for 2019: Brands realise the risk of sitting on the fence

Lucy Tesseras

With consumer trust in brands falling, companies need to be willing to have a voice on certain topics, failure to do so could actually be more damaging than keeping quiet in 2019.

12 Dec 2018 7:00 am
Analysis Uncategorized

Trends for 2019: Agencies under attack from all sides

Sarah Vizard

Could 2019 be the year the agency model finally gets a 21st-century update?

12 Dec 2018 7:00 am
Analysis Uncategorized

Trends for 2019: The era of social media self-regulation is over

Charlotte Rogers

In a world of data breaches, hacking and fake news, social media giants will need to take greater responsibility for their communities if they are to avoid hefty regulation over the next 12 months.

12 Dec 2018 7:00 am
WeWork-Waterhouse-Square
Analysis Uncategorized

Trends for 2019: Marketers re-imagine the future of work

Charlotte Rogers

From side-hustles to ‘squiggly careers’, marketers are embracing the opportunities of flexible working as they pursue multiple projects in a bid to turbocharge their professional development.

12 Dec 2018 7:00 am
Analysis Uncategorized

Trends for 2019: NLP boosts the power of chatbots and voice

Michael Barnett

We’re likely to see natural language processing (NLP) reach a level of advancement in 2019 that finally makes more complex applications look both possible and appealing.

12 Dec 2018 7:00 am
marketing effectiveness
Analysis Uncategorized

Trends for 2019: Effectiveness wins the battle over efficiency

Sarah Vizard

This prediction might be more wishful thinking than based in reality, but there are signs 2019 could be the year marketers succeed in getting their businesses to prioritise effectiveness over mere efficiency.

12 Dec 2018 7:00 am
marketing innovation
Analysis Uncategorized

Trends for 2019: Innovation will become faster and more flexible

Molly Fleming

As consumer trends shift innovation will need to be faster than ever in 2019 with companies radically changing tactics in order to create a start-up culture.

12 Dec 2018 7:00 am
1 Comment
Analysis Uncategorized

The key trends that will impact marketers’ jobs in 2019

Marketing Week Reporters

Marketing Week predicts the key issues and challenges that will reshape marketers’ working world in the year ahead.

12 Dec 2018 7:00 am
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