Five trends that will change the media landscape in 2018
Leonie RoderickFrom publishers taking on the digital giants to streaming services stealing tactics from traditional broadcasters, Marketing Week predicts the media trends that will take shape this year.
The eight types of marketing mind
Michael BarnettMarketers’ psychology influences how they work, the content they consume and their relationships in the office, and our new research reveals the eight personality types that matter most.
Tesco talks up its ‘passion’ for food in evolution of Food Love Stories campaign
Ellen HammettTesco is evolving the message behind its advertising, shifting focus from the meals its customers make to instead promote the retailer’s “passion” for food.
Wonder Woman 1984’s release could determine the future of cinema
Mark RitsonWith movie studios determined to shift film releases to their own streaming platforms, the blockbuster’s December launch will show if cinema remains a viable distribution channel.
How Cath Kidston is rethinking its business to be digital-first
Charlotte RogersThe British lifestyle brand is coming back from administration fighting, with a digital strategy based on five key objectives.
Why Toyota used an old name to bring new technology to drivers
Matthew ValentineToyota targeted mainstream drivers wary of new tech and reluctant to be early adopters.
1 Comment
How one marketer is navigating redundancy
Molly FlemingTravel marketer Will Weeks shares the lessons he’s learnt from being made redundant and the job hunt routine that keeps him sane.
Comments