The Marketing Week Awards were back in London last night and bigger and better than ever as Sir Lenny Henry handed out 16 awards to the leading lights in marketing and we all came together to celebrate the industry.
Aldi, Lidl and Direct Line walked away with the top honours at this year’s Marketing Week Awards as the great and the good of the marketing world gathered in London to celebrate the industry.
Marketing Week caught up with some of the members of the Marketing Week Awards judging panel to ask them the simple but $100m question – what makes great marketing activity?
Health and sustainability are the key focus of Innocent’s ‘Little Drinks, Big Dreams’ campaign, as group marketing director, Kirsty Hunter, says it is more important than ever to highlight best practice.
Marketers are equally keen to move jobs, new research reveals, as career expectations change to reflect the fundamental shifts brought about by the pandemic.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The Anyday range has been described as a “critical element” in the retailer’s £800m turnaround strategy, as it looks to appeal to a broader group of shoppers with competitive prices.