The Marketing Week Awards were back in London last night and bigger and better than ever as Sir Lenny Henry handed out 16 awards to the leading lights in marketing and we all came together to celebrate the industry.
Aldi, Lidl and Direct Line walked away with the top honours at this year’s Marketing Week Awards as the great and the good of the marketing world gathered in London to celebrate the industry.
Marketing Week caught up with some of the members of the Marketing Week Awards judging panel to ask them the simple but $100m question – what makes great marketing activity?
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From learning to speak up as a junior marketer to IAG Cargo’s transformation, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Coca-Cola dialling down its Olympics activations and Unilever trying to calm the row surrounding Ben & Jerry’s, to the shortlist being revealed for the Marketing Week Masters awards, catch up on this week’s biggest marketing news.
Bringing econometrics fully in-house can work for some brands, but finding a balance between external expertise and internal knowledge works best at insurer Aviva.
The new ‘Not your mother’s Tiffany’ campaign has angered the brand’s older customers, but this is new owner LVMH’s tried and tested formula for refreshing tired fashion labels for new consumers.