Marketing Week Awards 2016 – Shortlist announced

There is one other award you will have to wait a little longer to see the shortlist for – The Visionary Marketer of the Year award in partnership with Adobe.

Each year, Marketing Week determines who are the Vision 100 – the most visionary marketers around – and we are rewarding one marketer who is acknowledged as a game changer in the industry. The shortlist will be announced after we unveil this year’s inductees into the Vision 100 on 28 April.

Meanwhile, you can take part in choosing the “Brand of the Year”, shortlist below, by voting for your favourite here.

All winners will be announced on 12 May at the Roundhouse in London in a ceremony presented by actor, comedian, campaigner and all round national treasure Sir Lenny Henry. I look forward to seeing you there. To book your table click here. I’ll see you there.

Strategies that matter

Branded Experiences

Carlsberg
‘Probably the Best Poster in the World’
Entered by Fold7

Channel 4
‘Humans Series Launch’

IKEA
‘The IKEA Breakfast In Bed Cafe’
Entered by Hope&Glory

Magnum
‘Pleasure Seekers’
Entered by Hot Pickle

Spotify
‘Spotify Live Loud Freshers Tour’
Entered by Seed Marketing

Virgin Trains
‘Virgin Trains, Official Travel Partner of Festival No.6’

Women’s Aid
‘Look At Me’
Entered by WCRS

Compelling Content

Absolut Vodka
‘Silverpoint’
Entered by Somethin’ Else / Punchdrunk

O2
‘Big Me Up, Louis Walsh’
Entered by Hope&Glory

Pepsi Max
‘Making Pepsi Max the Choice of a New Generation’
Entered by AMVBBDO

SMART ENERGY GB
‘Gaz & Leccy Let Loose in the Real World’
Entered by AMVBBDO

South Africa Tourism
‘The Five-Minute Holiday’
Entered by UM London

Three
‘Holiday Spam’
Entered by Wieden+Kennedy

Weetabix On The Go
‘#MorningCheats’
Entered by Manc Frank

Digital Transformation

British Gas
‘Web Transformation’

ITV Hub
‘The Relaunch of the ITV Hub’

KiTTi
‘KiTTi, an Account for Groups’
Entered by Nimbletank

SKY
‘Website Redesign’
Entered by WCRS

Thomson Reuters
‘Thomson Reuters Digital Transformation’
Entered by Omobono

Trelleborg Marine Systems
‘Measurable Marketing Quality’
Entered by STEIN IAS

UK Trade Investment
‘Exporting is Great’
Entered by WCRS/Engine

Insight Innovation

Argos
‘Argos’s Data Partnership with Sky Media’
Entered by Sky Media

Skoda
‘Proposition Optimiser’
Entered by MediaCom

The Guardian News and Media
‘Evolve or Die’
Entered by MRM Meteorite

The Royal Navy
‘Made in the Royal Navy’
Entered by WCRS

Thinkbox
‘TV Response; New Rules, New Roles’
Entered by MediaCom

Vanish
‘Setting New Benchmarks in FMCG TV Measurement’
Entered by dunnhumby and Reckitt Benckiser

Marketing for Society

Battersea Dogs & Cats Home
‘Looking For You’
Entered by Framestore and OgilvyOne

Bisto
‘Bisto Spare Chair Sunday’
Entered by Premier Foods

Lynx & CALM
‘Bigger Issues’
Entered by TMW Unlimited

NHS Blood and Transplant
‘Missing Type’
Entered by Engine

NSPCC (National Society for the Prevention of Cruelty to Children)
‘Share Aware’
Entered by Leo Burnett London

Red Nose Day
‘2015 Red Noses – Nose in a Bag’
Entered by Comic Relief and Sainsbury’s

Women’s Aid
‘Look At Me’
Entered by WCRS

Outstanding Storytelling

Channel 4
‘Humans Series Launch’

Lexus International
‘Lexus SLIDE: Making the Impossible Possible’
Entered by CHI&Partners

Mattessons fridge raiders
‘F.r.h.a.n.k’
Entered by Kerry Foods + Saatchi & Saatchi

Royal Navy
‘Made in the Royal Navy’
Entered by WCRS

Sainsbury’s
‘Christmas is for sharing’
Entered by AMVBBDO

The Economist
‘Machine-Powered Social’
Entered by UM London

Weetabix On The Go
‘#MorningCheats’
Entered by Manc Frank

Issues that matter

Best Place to Work

Affiliate Window

AMVBBDO

Direct Line Group

Salesforce

Best Use of a Small Budget

IKEA
‘The IKEA Breakfast In Bed Cafe’
Entered by Hope&Glory

NSPCC (National Society for the Prevention of Cruelty to Children)
‘Flaw In The Law’
Entered by Leo Burnett

SKINS
‘Official Non-Sponsor of FIFA’
Entered by BBD Perfect Storm

TMF Group
‘TMF Group HR Payroll Campaign 2015’

Women’s Aid
‘Look At Me’
Entered by WCRS

Diversity Champion

Aviva
‘Aviva Pride, Aviva’s LGBT Employee Network’

MOBO
‘MOBO – Rise with us’
Entered by AMVBBDO

‘Dive In: The Festival for Diversity and Inclusion in Insurance’
Lloyd’s of London

Market Disruptor

AHDB Pork
‘Pulled Pork – Achieve Lazy’

Carlsberg
‘Carlsberg ‘Newsroom”
Entered by Fold7

Hire Space
‘Disrupting the events industry’

M&S Food
‘Creating a New Category’
Entered by RKCR/Y&R

Purpose Beyond Profit – Sponsored by Good Agency

Coca-Cola Great Britain
‘ParkLives’
Entered by Synergy

EDF Energy
‘Pretty Curious’

P&G
‘PampersXUNICEF “1 pack = 1 life-saving vaccine”‘
Entered by Hill+Knowlton Strategies

SKINS
‘Official Non-Sponsor of FIFA’
Entered by BBD Perfect Storm

Vision Express
‘The Vision Van’
Entered by The Tonic Communications

People and brands that matter

Agency of the Year

AMVBBDO

FRUKT

Hope&Glory

HSE Cake

PHD

STEIN IAS

WCRS

Brand of the Year

Aldi

BT

Disney

Heineken

Instagram

Lidl

Starbucks

St John Ambulance

Under Armour

Warburtons

CEO Award for Marketing

British Airways

Direct Line Group (DLG)

First Direct

PepsiCo

Marketing Team of the Year

Aldi Stores UK

Direct Line Group

Freeview

UCFB

Warburtons

If you are interested in sponsoring a category at the Marketing Week Awards please download a copy of our sponsorship information pack here.