Marketing Week Awards 2022 open for entries

The Marketing Week Awards is back and open for entries, ready to once again celebrate the most effective, creative and innovative work in the industry.

Formerly known as the Marketing Week Masters, this year’s awards have been renamed to bring them even closer to the UK’s leading marketing title.

Brands, agencies, PR firms, and analytics and marketing technology companies are all invited to submit their work. The awards cover every aspect of marketing, from strategy through to execution.

This year, entrants can expect a jury of more than 50 CMOs and specialists from some of the biggest and most innovative marketing organisations.

Confirmed names include:

• Alicia Grimes, brand director, Coty
• Jack Hinchliffe, CMO, KFC UK and Ireland
• Lex Bradshaw-Zander, chief digital and marketing officer, L’Oréal
• Margaret Jobling, CMO, NatWest Group
• Meghan Farren, CMO, Asda
• Pete Markey, CMO, Boots
• Rachel Eyre, CMO, Morrisons
• Rachel Swift, chief customer officer, Tesco

Whether shortlisted or victorious, all entrants are subject to a rigorous entry process and forensic jury. For every category, entrants will be asked to illustrate achievements against business objectives and show how activity serves strategy. It will be reassuringly difficult to win.

Success will be celebrated widely, with winners displayed on a dedicated page and their stories told to Marketing Week’s global audience of senior marketers as examples of best practice. Some winners will also be featured at the UK’s biggest marketing event, the Festival of Marketing.

Winning Brand of the Year capped off a great year for everyone at KFC. It is a potent symbol our commitment to impactful marketing and our shared belief in the power of creativity to deliver for our business.

Amy Binns, KFC

Last year’s Marketing Week coverage can be found here, with winners’ stories, interviews and dedicated podcasts.

Big winners in 2021 included Grand Prix victor Direct Line, Agency of the Year Mother and Brand of the Year KFC.

On being crowned Grand Prix winner, Direct Line’s group brand lead, Kerry Chilvers, said winning was an “honour”.

“The best of the best enter the Marketing Week Masters. We’re proud of what we’ve achieved with our new Direct Line campaign and how hard the team work to make sure we’re always improving. Having this recognised by our peers in the jury is a great boost for the team,” she said.

After winning Agency of the Year, Mother’s head of fame Tom Wong said the Marketing Week award was an “especially” special accolade, “as this crown is awarded by clients judging both effectiveness and creative quality”.

KFC’s head of brand Amy Binns added: “Winning Brand of the Year capped off a great year for everyone at KFC. It is a potent symbol our commitment to impactful marketing and our shared belief in the power of creativity to deliver for our business.”Inside the Grand Prix winning Direct Line campaign that delivered against all measures

This year’s awards feature more than 30 categories in total, grouped together in three sections – sector, channel and special categories – which focus on individual and team excellence. New categories for 2022 include ‘Customer Experience Excellence’, which celebrates achievement in delivering for customers.

Marketing Week editor-in-chief Russell Parsons says: “The name might be slightly different, but the awards have the same purpose – championing what good looks like.

“There is so much worth celebrating in marketing, so many examples of driving business success. These awards are unapologetically a celebration of all that marketing and marketers offer.”

The deadline for entries is 18 May. Winners will be unveiled in an October ceremony.

For more information on categories, criteria and how to enter, go to the Marketing Week Awards 2022 website.