The extended deadline for the Marketing Week Awards is now less than a week away.
With 30 categories, the awards cover every aspect of marketing, from strategy through to execution, B2B and B2C. Awards are split into three sections – sector, channel and special categories – which focus on individual and team excellence.
New for 2023, we now have three dedicated B2B categories – ‘Brand Building Excellence in B2B’, which will champion those focusing on brand and driving B2B forward by investment in storytelling; ‘Best Use of Account Based Marketing’, which celebrates achievement in the emerging targeting method, while the ‘Business of Business’ category celebrates the best of everything in B2B, from events to lead generation.
While there are dedicated categories to celebrate exceptional B2B marketing, B2B brands and their agencies can also enter applicable channel and special category awards.
“We know how many fantastic examples of marketing excellence there are in B2B,” says Marketing Week editor-in-chief Russell Parsons. “With so many examples of strategic and creative excellence, we wanted to provide more opportunities for B2B marketers and B2B marketing organisations to be celebrated for their effectiveness and innovation.”
All entries are subject to forensic analysis by our jury of experienced marketers, making the awards pleasingly difficult to win.
The judging panel comprises more than 50 CMOs and executives from innovative marketing organisations in a range of sectors.
Confirmed names to date include:
- Toby Horry, global brand and content director at TUI
- Kerttu Inkeroinen, marketing and ecommerce director at Lucky Saint
- Alicia Grimes, brand director at Coty
- Margaret Jobling, CMO of NatWest Group
- Nicole Mellio-Shaw, director of commercial operations at Volvo UK
- Sonia Sudhakar, CMO of Royal Mail Group
- Rachel Swift, chief customer officer at Tesco Mobile
- Anouschka Elliot, managing director, global head of marketing at Goldman Sachs Asset Management
- Sophie Wheater, CMO of Giffgaff
- Gary Booker, chief marketing, innovation and strategy officer at Rentokil
- Pete Markey, CMO of Boots
- Isobel Sita-Lumsden, head of B2B marketing Europe at TikTok
For each category, the judges will analyse how entrants can demonstrate success against business objectives and show how activity serves strategy.
The lucky winners will be unveiled in a ceremony in November. Outside of the ceremony, success will be celebrated widely, with winners displayed on a dedicated page and their stories told to Marketing Week’s global audience of senior marketers as examples of best practice. Some winners will also be featured at the UK’s biggest marketing event, the Festival of Marketing.
Last year’s Marketing Week coverage can be found here, with winners’ stories, interviews and dedicated podcasts.
Big winners in 2022 included Grand Prix victor Wickes and its agency Team ITG for the impact of their segmentation work.
“Taking home the Grand Prix Award from the 2022 Marketing Week Awards was an absolute highlight of our year as a marketing and digital function at Wickes,” said Wickes chief marketing and digital officer Gary Kibble.
“Against a hugely accomplished and talented field, we were delighted and honoured to win a number of awards in what was an awesome ceremony and celebration of marketing brilliance and effectiveness,” he added.
Another winner at the 2022 awards was BBH for its work with Barclays, Tesco and Tesco Mobile.
“From a BBH perspective, the Marketing Week Awards are an important fixture in the effectiveness calendar and represent a great opportunity for us to demonstrate our commitment to creative work that unequivocally makes a difference,” said group strategy director for insight and effectiveness Thomas Gwin.
To have the chance to be celebrated for your brand or agency’s effectiveness, enter the Marketing Week Awards by 24 May.
For more information on categories, criteria, how to enter and a full list of confirmed judges, go to the Marketing Week 2023 website.