Marketing Week Awards 2023 is open for entries

Marketing Week’s annual celebration of effectiveness, creativity and innovation returns with new B2B categories and a jury of senior marketers.

The Marketing Week Awards is back and open for entries, ready to celebrate the most effective, creative and innovative work and people in the industry.

Brands and agencies across marketing services are all invited to submit their work. The awards cover every aspect of marketing, from strategy through to execution, B2B and B2C.

This year’s awards feature more than 30 categories in total, grouped together in three sections – sector, channel and special categories – which focus on individual and team excellence.

New for 2023, we now have three dedicated B2B categories – ‘Brand Building Excellence in B2B’, which will champion those focusing on brand and driving B2B forward by investment in storytelling; ‘Best Use of Account Based Marketing’, which celebrates achievement in the emerging targeting method, while the ‘Business of Business’ category celebrates the best of everything in B2B, from events to lead generation.

Additionally, every applicable channel and special category is open for a B2B brand and/or their agency to enter.

This year, entrants can expect to be scrutinised by more than 50 CMOs and executives from innovative marketing organisations in a range of sectors.

Confirmed names to date include:

  • Andrew Geoghegan, CMO of PZ Cussons
  • Alicia Grimes, brand director at Coty
  • Margaret Jobling, CMO of NatWest Group
  • Nicole Mellio-Shaw, director of commercial operations at Volvo UK
  • Sonia Sudhakar, CMO of Royal Mail Group
  • Rebecca Dibb-Simkin, chief product and marketing officer at Octopus Energy
  • Anouschka Elliot, managing director, global head of marketing at Goldman Sachs Asset Management
  • Sophie Wheater, CMO of GiffGaff
  • Gary Booker, chief marketing, innovation and strategy officer at Rentokil
  • Tamara Strauss, global customer director at Premier Inn
  • Pete Markey, CMO of Boots
  • Isobel Sita-Lumsden, head of B2B marketing Europe at TikTok

Whether shortlisted or victorious, all entrants are subject to a rigorous entry process and forensic jury. For every category, entrants will be asked to illustrate achievements against business objectives and show how activity serves strategy.

Success will be celebrated widely, with winners displayed on a dedicated page and their stories told to Marketing Week’s global audience of senior marketers as examples of best practice. Some winners will also be featured at the UK’s biggest marketing event, the Festival of Marketing.

Big winners in 2022 included Grand Prix victor Wickes and their agency Team ITG for the impact of their segmentation work.

Gary Kibble, chief marketing and digital officer at Wickes, said of the win: “Taking home the Grand Prix Award from the 2022 Marketing Week Awards was an absolute highlight of our year as a marketing and digital function at Wickes. Against a hugely accomplished and talented field, we were delighted and honoured to win a number of awards in what was an awesome ceremony and celebration of marketing brilliance and effectiveness.

“Winning the award was further endorsement of the work Wickes undertook with Team ITG to better understand customers’ home improvement missions and serve relevant content both inside and outside the Wickes ecosystem.”

Thomas Gwin, group strategy director for insight & effectiveness at BBH, which won in 2022 for its work with Barclays, Tesco and Tesco Mobile, added: “From a BBH perspective, the Marketing Week Awards are an important fixture in the effectiveness calendar and represent a great opportunity for us to demonstrate our commitment to creative work that unequivocally makes a difference.”

Last year’s Marketing Week coverage can be found here,  with winners’ stories, interviews and dedicated podcasts.

Marketing Week editor-in-chief Russell Parsons says: “There is so much worth celebrating in marketing, so many examples of driving business success. These awards are unapologetically a celebration of all that marketing and marketers offer.

“We are excited to announce the launch of two new B2B only categories. We know how many fantastic examples of marketing excellence there are in B2B. So many examples of strategic and creative excellence we wanted to provide more opportunities for B2B marketers and B2B marketing organisations to be celebrated for their effectiveness and innovation.”

The deadline for entries is 3 May. Winners will be unveiled in a November ceremony.

For more information on categories, criteria, how to enter and a full list of confirmed judges, go to The Marketing Week 2023 website.