Marketing Week Awards 2024 is open for entries

The Marketing Week Awards is back and open for entries, ready to celebrate the most effective, creative and innovative work and people in the industry.

Brands and agencies across marketing services are all invited to submit their work. The awards cover every aspect of marketing, from strategy through to execution, B2B and B2C.

This year’s awards feature more than 30 categories in total, grouped together in three sections – sector, channel and special categories – which focus on individual and team excellence.

Entrants can expect to be scrutinised by more than 50 CMOs and executives from innovative marketing organisations in a range of sectors.

Confirmed names to date include:

• Adam Zavalis, vice-president of marketing, Asda
• Charlotte Lock, partner and customer director, John Lewis
• Chris Carter, strategic transformation director, Specsavers
• Pete Markey, CMO, Boots
• Sonia Sudhakar, CMO, Royal Mail Group
• Rebecca Dibb-Simkin, chief product and marketing officer, Octopus Energy
• Anouschka Elliot, managing director, global head of marketing, Goldman Sachs Asset Management
• Tamara Strauss, global customer director, Premier Inn

Whether shortlisted or victorious, all entrants are subject to a rigorous entry process and forensic jury. For every category, entrants will be asked to illustrate achievements against business objectives and show how activity serves strategy.

Success will be celebrated widely, with winners displayed on a dedicated page and their stories told to Marketing Week’s global audience of senior marketers as examples of best practice. Some winners will also be featured at the UK’s biggest marketing event, the Festival of Marketing.

Big winners in 2023 include Cadbury, which claimed the coveted Grand Prix award, with the brand praised for its innovation, strength of purpose and commitment to long-term brand building. Meanwhile, Guinness won the prestigious Brand of the Year accolade after enjoying its “best year” according to parent company Diageo, and Boots CMO Pete Markey was crowned Marketer of the Year.

Guinness scoops Brand of the Year prize

Last year’s Marketing Week coverage can be found here, with winners’ stories, interviews and dedicated podcasts.

Marketing Week editor-in-chief Russell Parsons says: “The Marketing Week Awards are a celebration of what’s possible. Illustration of what marketers can achieve.

“It’s been another challenging 12 months, but marketers have stood up and delivered for company and customers. I look forward to celebrating their success and telling their stories when we announce our shortlist and winners.”

The deadline for entries is 1 May. The shortlist will be announced 19 July and winners will be unveiled at a ceremony in London in November.

For more information on categories, criteria, how to enter and a full list of confirmed judges go to the 2024 Marketing Week Awards website.