From getting closer to customers to driving innovation, the business case for bringing women into the boardroom is becoming stronger than ever. The next in Marketing Week’s diversity series explore the benefits of gender equality.
There is a clear gap between how marketers think consumers view data and their true feelings, which if not addressed ahead of the introduction of the new data law in 2018 could be bad for business.
AOL chief marketing officer Allie Kline talks about the need to spark a “new conversation” around creativity and digital, urging the industry to collaborate on innovative solutions that will bring more money into marketing.
Michael Inpong has been at Müller since 2012 and has played a leading role in driving growth and the brand’s sports marketing strategy.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Having started her career in telecoms working for T-Mobile, Virgin Media and Apple, Anisha Patel is now head of marketing at property firm GPE, and while she may have switched sectors she has stayed true to a commitment to making life easier for customers.
GSK Consumer Healthcare’s CMO Tamara Rogers believes there are “too many” siloes within organisations today, as she works on building collaborative and agile teams.