Burberry is taking over the giant ad screen at Piccadilly Circus with an interactive 3D campaign that will allow passers-by to create, and buy, personalised versions of its heritage scarves on their mobile phones.
Black Friday 2014 was a PR nightmare. The media coverage, despite many brands achieving record one day sales figures, defined by scenes of angry Brits brawling in the pursuit of budget televisions. Yet fast forward 12 months and things feel very different.
This was the week that former Red Bull marketer Huib van Bockel launched his own energy drink, BMW let consumers buy a car with their smartphone and Costa launched its assault on the lunch market with Costa Fresco.
Tesco is hoping a “fun and festive” approach to its Christmas marketing can boost sales despite economic and political uncertainty.
From BritBox’s first ad campaign and M&S’s new value strategy, to Christmas ads from John Lewis and Sainbury’s, catch up on all the big marketing news from this week.
The former Marks and Spencer, Mothercare and Save Children marketing boss replaces Phil Edmonds at the helm of the marketing consultancy.
Apple has messed up by adopting a biased algorithm that disadvantages women applying for its credit card, but the chances of it harming the core technology business are slim.