Burberry lets passers-by take over Piccadilly Circus screen to create personalised scarves
Sarah VizardBurberry is taking over the giant ad screen at Piccadilly Circus with an interactive 3D campaign that will allow passers-by to create, and buy, personalised versions of its heritage scarves on their mobile phones.
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How Black Friday has evolved into online first for brands
Thomas HobbsBlack Friday 2014 was a PR nightmare. The media coverage, despite many brands achieving record one day sales figures, defined by scenes of angry Brits brawling in the pursuit of budget televisions. Yet fast forward 12 months and things feel very different.
5 things you need to know this week
Sarah VizardThis was the week that former Red Bull marketer Huib van Bockel launched his own energy drink, BMW let consumers buy a car with their smartphone and Costa launched its assault on the lunch market with Costa Fresco.
Tesco hopes to build on last year’s Christmas success with a time-travelling delivery van
Sarah VizardTesco is hoping a “fun and festive” approach to its Christmas marketing can boost sales despite economic and political uncertainty.
John Lewis, BritBox, M&S: 5 things that mattered this week and why
Marketing Week ReportersFrom BritBox’s first ad campaign and M&S’s new value strategy, to Christmas ads from John Lewis and Sainbury’s, catch up on all the big marketing news from this week.
Former M&S marketer Jude Bridge to become Oystercatchers managing partner
Marketing Week ReportersThe former Marks and Spencer, Mothercare and Save Children marketing boss replaces Phil Edmonds at the helm of the marketing consultancy.
The Apple Card fiasco is a brand risk – but not a very big one
Mark RitsonApple has messed up by adopting a biased algorithm that disadvantages women applying for its credit card, but the chances of it harming the core technology business are slim.