Marketing Week correction
Marketing Week has been asked to point out that, on August 4, an incorrect photo of Helen Page, who is moving from Argos to NatWest as head of brand, was used.
Marketing Week has been asked to point out that, on August 4, an incorrect photo of Helen Page, who is moving from Argos to NatWest as head of brand, was used.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.