Marketing Week launches effectiveness event series

The Currency of Effectiveness will feature speakers such as Mark Ritson, NatWest CMO Margaret Jobling, Dr Grace Kite and SAS CMO Jennifer Chase on how to define, deliver and measure great effectiveness.

Marketing Week’s Festival of Marketing is launching a free, virtual event series featuring top marketers and some of the biggest authorities on effectiveness.

The Currency of Effectiveness will offer best practice and fresh perspectives on the biggest topic for all marketers – delivering greater impact.

Five events over two weeks from 20 March will seek to answer how effectiveness should be defined, measured and communicated.

Speakers include top marketers from B2B and B2C brands such as NatWest CMO Margaret Jobling, Diageo’s chief digital officer Susan Jones, EY’s UK CMO Rebecca Hirst, PZ Cussons CMO Andrew Geoghegan, SAS CMO Jennifer Chase and CALM CMO Matt Jennings.

Elsewhere, Marketing Week columnist and Mini MBA founder Mark Ritson, Marketing Week columnist and effectiveness expert Dr Grace Kite, branding authority and Marketing Week columnist Helen Edwards, System 1’s Orlando Wood and Peter Weinberg and Jon Lombardo from Linkedin’s B2B Institute will all feature.

Topics include meaningful measures of success, making the case for investment, the value of creativity and distinctive assets, optimising spend and the nature of marketing effectiveness.

Marketing Week and Festival of Marketing editor-in-chief Russell Parsons says: “We have assembled a roster of authorities on effectiveness not found elsewhere, to speak on topics fundamental to the success of marketing and marketers.

“In doing so, we hope to help people deliver greater impact, and increase the influence and credibility of the marketing profession.”

To find out more and register your interest click here.