By the time you read this the streamers will have drifted to the floor, glasses will have been tidied up and shiny Marketing Week Engage Awards trophies will be adorning the desks of triumphant marketers and agencies.
‘Gunslingers’ from the shortlisted brands in this year’s Marketing Week Engage Awards 2013 fought to the last to take home one of the coveted trophies.
New scholars at The Marketing Academy were happy to share the most important advice regarding marketing they’ve ever been given at the mentoring organisation’s gala graduation evening (13 May).
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the launch of Spotify’s ‘Wrapped’ to discovering which Christmas ads topped the effectiveness rankings, it’s been a busy week. Here is my take.
The effectiveness expert warns marketers to stop “neglecting” price and start thinking like economists.
When marketers question their own assumptions about channels, data reveals advertising delivers more long-term ROI than previously thought, particularly from cross-channel campaigns.
A braille newspaper cover takeover, tie-up with Amazon’s Alexa and ITV partnership helped the charity reach more children with its festive message, while also exceeding donor targets by 78%.