By the time you read this the streamers will have drifted to the floor, glasses will have been tidied up and shiny Marketing Week Engage Awards trophies will be adorning the desks of triumphant marketers and agencies.
‘Gunslingers’ from the shortlisted brands in this year’s Marketing Week Engage Awards 2013 fought to the last to take home one of the coveted trophies.
New scholars at The Marketing Academy were happy to share the most important advice regarding marketing they’ve ever been given at the mentoring organisation’s gala graduation evening (13 May).
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the impact of Covid on marketing careers to Coca-Cola’s change of heart on packaging, it’s been a busy week. Here is my take.
Many companies are investing in enterprise AI – from AI assistants to predictive analytics and intelligent workflows – to help unify people, process and technology and emerge from the pandemic smarter and more resilient.
For consumers to really be at the heart of an organisation, customer centricity can’t just be limited to marketing, according to the global CMOs at Lego and GSK.
‘Live Well for Less’ is being replaced with ‘Helping Everyone Eat Better’ as the supermarket looks to help consumers make healthier choices for themselves and the planet.