Marketing Week has turned over a new leaf

Love the new magazine: great sign posting, the usual sharp content but with a layout that’s really easy on the eye. Altogether I rate your flickability as a top ten out of ten.

Mike O’Connell

Senior manager, commercial marketing

Alliance & Leicester

Leicester

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Dolls brand Bratz to launch range of electronic devices

Marketing Week

Dolls brand Bratz is moving into consumer electronics launching products aimed at its target market of fashion-conscious eight- to 13-year-old girls. The range, called “Plugged In”, includes a lipstick-shaped MP3 player, a telephone in the shape of lips and a “handbag” music player. The products mark a major diversification for the brand from fashion dolls, […]

Taxi Studio wins brief for Wheat Crunchies revamp

Marketing Week

Golden Wonder has appointed Bristol-based design agency Taxi Studio to revamp its crisp brand Wheat Crunchies with new packaging and a review of its flavours. The repackaging aims to update the brand without losing its broad appeal. The design, which uses brighter colours and more prominent branding, aims to be visibly louder to reflect the […]

Man United fans plot assault on sponsors

Marketing Week

Manchester United fans opposed to Malcolm Glazer’s £790m takeover are preparing to intensify their attack on the club’s sponsors by targeting their advertising. Shareholders United, which owns two per cent of the club’s remaining shares and claims to have 31,000 members, is considering making thousands of individual complaints about every ad from sponsors, which include […]

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