Marketing Week Interactive Five

Marketing%20Week%20Interactive%20Five%20cover%202008The online environment is one we are now all familiar with, as consumers, marketers and analysts. Yet it is evolving at an extraordinary pace, with the landscape being constantly remodelled through seismic shifts that can have significant impact on brands and their advertising agencies. Read more

Click here to read the Interactive Five Digital Edition 

Access the stories online from the list below. 

Digital disciplines
Exploring new developments in this fast-evolving medium

Search marketing
Affiliate marketing
Online advertising
E-commerce
Web 2.0
E-mail marketing

Campaign planning
The tools available and how best to use them

Online creativity
Ad networks
Web analytics
Usability
Behavioural targeting

Click here to read the Interactive Five Digital Edition

Recommended

A Day in the Life of Brett Jacob

Marketing Week

‘There isnt a typical working day. If I am working at home I like to start the day by taking the kids to school before responding to enquiries, preparing presentations for the next days pitch. I try to keep internal meetings to as few as possible. Being a virtual organisation, its important to get together with the whole team every couple of months but we all speak almost daily and work together on various pitches.’

Clear Channel earnings increase due to outdoor sales growth

Marketing Week

Clear Channel Communications, the US media group, has reported a 52% increase in earnings for the fourth quarter of last year, which it puts down to strong growth in its international outdoor sales. The company says revenues for its outdoor division, for the year to December 31, were up 13% to $3.3bn (£1.67bn). Overall revenues […]

Bottom line, not buzz words

Marketing Week

Between blogs, forums, podcasts, Facebook, MySpace, Second Life, Wikipedia, Del.icio.us, Twitter, Digg, Flickr and all the rest, the array of social media options now at marketers’ disposal can be intimidating. The challenge for marketers now, as ever, is to get past the hype and get onto what works.