It is also aimed at aspiring CMOs and has been designed to equip all marketers with the ideas and knowledge to step up to the top table.
In the first issue, inside this week’s Marketing Week magazine (29 March), we look at how CMOs are building their digital capabilities and how the role of marketers will change in the future.
The CMO Clubhouse feature sees senior figures from organisations including BBC Worldwide, Motorola, Pernod Ricard and Direct Line, debate the differences between the marketing director and chief marketer positions.
And within the ‘Mini MBA’, we set out how to best tackle a common business issue. First up in this issue is Herbie Dayal, chief executive of KMI Brands, who explains how multibrand organisations can best juggle a mass of different products, all with different strategies.
All content will be available online in our ‘Strategies and Tactics’ area.
The films will appear on MarketingWeek.co.uk regularly over the next two years, setting out detailed case studies of brands, such as Sony Music, that have used segmentation to build their businesses.
Ruth Mortimer, editor of Marketing Week, says: “I am a passionate believer that marketing directors should always have the potential to end up as the next chief executive of their business. The CMO position is part of that journey – stepping up to take strategic control and supporting the CEO at every turn.
“We are supporting our CMO readers – and those people who aspire to become CMOs – with this new section of Marketing Week, which offers a really good selection of thinking, debate and analysis. For me, CMO Strategy is a crucial part of our pact with readers to show just how valuable the marketing function is for all organisations today.”