Marketing Week Live! 2011 – The photos

The Marketing Week Live! show was the place to be to meet fellow marketers, share best practice and discover new solutions to build business. Marketing chiefs from leading brands appeared on centre stage to give vital insights into their strategies, including representatives of Diageo, Manchester United Football Club, Google, Aviva and Global Ethics, while attendees had the chance to meet a host of suppliers and talk through their challenges.

The event took place for two days in Olympia, London, and embraced four shows in one – the Online Marketing Show, the In-Store Show, the Insight Show, the Data Marketing Show.

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Bringing Polaroid into sharper focus

Lucy Handley

The iconic eyewear brand lost its way in the 1990s, but is revitalising itself. With the move to 3D technology and Lada Gaga as creative director, Chris Knight says marketing must do much of the work.

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