Marketing Week Live! 2011

Fast and Happy: how the web is changing the world for consumers – presented by Matt Brittin, managing director UK and Ireland, Google

T-Mobile’s “Life’s for sharing” campaign: compelling TV advertising, YouTube hit, word of mouth phenomenon – presented by Spencer McHugh, brand director at Everything Everywhere

You are the big picture: recognising the individual in all of us, presented by Luke Mugliston, global brand director at Aviva

Making the most of your ideas: creating a culture of shared risk and accountability, presented by Syl Saller, global innovation director, Diageo

One chance to crack the big four: Mark Choueke, editor of Marketing Week, interviews Kieth Moor, director of brand and communications at Santander

Holiday Autos’ Comedy Road Trip: making car fun

The power of football, presented by Jonathan Rigby, head of marketing, Manchester United Football Club

A mobile revolution: the new business model that is changing the game, presented bt Tom Rainsford, head of brand and proposition, giffgaff




Why marketing is foundation stone of retail brand building

Michael Barnett

  The high street is a hostile environment for retailers right now. Wickes director of marketing Rob Murray tells Michael Barnett that the retail sector must use marketers’ skills better to help it overcome economic constraints. Marketing Week (MW): Which marketing issues are top of Wickes’ priority list? Rob Murray (RM): Pricing is a real […]


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