Boyband One Direction are following in the footsteps of new friend Justin Bieber as well as Dr Dre and Tinchy Stryder by launching their own headphones range.
Brands should ensure their tweets are short, contain links and do not overuse hashtags if they want to boost engagement on Twitter, according to a study.
Mars is hoping to exploit what it claims is people’s natural desire to pick sides by launching a major global advertising campaign for its Twix brand that asks consumers to pledge their support to either the “Left Twix” or the “Right Twix” bar.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
With almost half of marketers having experienced new team structures over the past year, how are brands reorientating themselves internally to fit the demands of the new working world?
Avon is using a test and learn approach to attract a younger team of representatives as it continues on its digital transformation journey.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the value of gut instinct to evidence that narrow targeting does not work in B2B, it’s been a busy week. Here is my take.