Marketing Week Live! 2012: your view from the ground

Here’s some of the action from Marketing Week Live! yesterday (27 June). WinkBall video reporters are live on site talking to the marketers, exhibitors and speakers at Marketing Week Live! at London’s Olympia on the 27th and 28th June.

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Twix

Mars unveils global Twix campaign

Seb Joseph

Mars is hoping to exploit what it claims is people’s natural desire to pick sides by launching a major global advertising campaign for its Twix brand that asks consumers to pledge their support to either the “Left Twix” or the “Right Twix” bar.

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