Here’s some of the action from Marketing Week Live! yesterday (27 June). WinkBall video reporters are live on site talking to the marketers, exhibitors and speakers at Marketing Week Live! at London’s Olympia on the 27th and 28th June.
Boyband One Direction are following in the footsteps of new friend Justin Bieber as well as Dr Dre and Tinchy Stryder by launching their own headphones range.
Brands should ensure their tweets are short, contain links and do not overuse hashtags if they want to boost engagement on Twitter, according to a study.
Mars is hoping to exploit what it claims is people’s natural desire to pick sides by launching a major global advertising campaign for its Twix brand that asks consumers to pledge their support to either the “Left Twix” or the “Right Twix” bar.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?