Ladbrokes’ latest campaign is facing a ban after the ad watchdog confirmed it has launched an investigation into complaints the ads are socially irresponsible.
AXA is using multiple strands of location-based data alongside EE’s data on outdoor smartphone usage to microtarget ads to potential consumers.
Brands in the UK will soon have the chance to create experiences on Google Glass, after the company announced today (23 June) it is expanding its Glass Explorer programme to the region.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the rise of Liquid Death in a cluttered category to the level of marketing team restructures, it’s been a busy week. Here is my take.
P&G is aiming to build its brands and the categories in which they operate through meaningful innovation, CEO Jon Moeller says.
The professionalisation of marketing has brought many benefits – but that innate ability to spin a yarn to capture the attention of the board has been left in the past.
Following a ‘surprise’ two-year high last month, consumer confidence has fallen.