Marketing Week Live 2014 takes place on Wednesday 25 and Thursday 26 June at London’s Olympia Grand.
Free to attend, this year’s show is arranged by challenge rather than channel and features four stages and top marketers from brands including GSK, Telefonica, Vision Express, Channel 4, Domino’s and the Post Office.
Click here to download the show preview and click here to register.
Ladbrokes’ latest campaign is facing a ban after the ad watchdog confirmed it has launched an investigation into complaints the ads are socially irresponsible.
AXA is using multiple strands of location-based data alongside EE’s data on outdoor smartphone usage to microtarget ads to potential consumers.
Brands in the UK will soon have the chance to create experiences on Google Glass, after the company announced today (23 June) it is expanding its Glass Explorer programme to the region.
The campaign group’s latest film subverts Unilever’s marketing by taking aim at Dove’s Real Beauty campaign on its 20th anniversary.
The homeware retailer has driven more small-ticket purchases this year, as it increased volume sales by 6.2% and sales value by 4.1%.
Brand marketing drives sales but performance doesn’t build brand. Most marketers should separate the two, or they’ll risk under-investing in long-term growth.
Marketers shouldn’t leave creativity to their agencies, but use customer insight and business objectives to create a long-term vision with clear direction.