UKTV: ‘Content marketing is a slow burn tool’Mindi Chahal
To ensure its success marketers need to make a long-term commitment and investment in content marketing, according to UKTV marketing director Simon Michaelides.
5 things you need to know this weekThomas Hobbs
With the results of a General Election, a new major campaign from Coca Cola and more setbacks for one of the UK’s big four supermarkets, here are five of the biggest stories from the marketing industry over the last seven days.
Brands need to push inclusivity in order to drive engagement, says ex-BP CEO Lord BrowneAlison Millington
Brands need to make inclusivity a priority and have role models inside their companies in order to continue to attract talent and drive engagement, according to ex-BP CEO Lord Browne.
Brands urged to stand behind their Pride campaignsRachel Lawler
Brands are being encouraged to stand by their Pride campaigns this month, after backlash following inclusive Bud Light and Target launches
Generative AI, digital skills, ageism: 5 interesting stats to start your weekMarketing Week Reporters
We arm you with all the numbers you need to tackle the week ahead.
Boots, Cadbury, Twitter: Everything that matters this morningMarketing Week Reporters
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Marketers have a big opportunity to help fix the financial inclusion gapHelen James
Women hold an increasing portion of the UK’s wealth yet many lack financial confidence. It is incumbent on financial institutions to remove this confidence gap and marketers have an important role to play.