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UKTV: ‘Content marketing is a slow burn tool’
Mindi ChahalTo ensure its success marketers need to make a long-term commitment and investment in content marketing, according to UKTV marketing director Simon Michaelides.
5 things you need to know this week
Thomas HobbsWith the results of a General Election, a new major campaign from Coca Cola and more setbacks for one of the UK’s big four supermarkets, here are five of the biggest stories from the marketing industry over the last seven days.
Brands need to push inclusivity in order to drive engagement, says ex-BP CEO Lord Browne
Alison MillingtonBrands need to make inclusivity a priority and have role models inside their companies in order to continue to attract talent and drive engagement, according to ex-BP CEO Lord Browne.
Netflix subscribers climb after password sharing crackdown
Grace GollaschNetflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why we go to Iceland’: Iceland tweaks long-running brand slogan
Niamh Carroll‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
Marketers on the ‘perfect blend’ of internal talent and external expertise
Ellen HammettIn a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Pernod Ricard on ’empowering’ its marketers to communicate on sustainability
Niamh CarrollGreenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.