UKTV: ‘Content marketing is a slow burn tool’
Mindi ChahalTo ensure its success marketers need to make a long-term commitment and investment in content marketing, according to UKTV marketing director Simon Michaelides.
5 things you need to know this week
Thomas HobbsWith the results of a General Election, a new major campaign from Coca Cola and more setbacks for one of the UK’s big four supermarkets, here are five of the biggest stories from the marketing industry over the last seven days.
Brands need to push inclusivity in order to drive engagement, says ex-BP CEO Lord Browne
Alison MillingtonBrands need to make inclusivity a priority and have role models inside their companies in order to continue to attract talent and drive engagement, according to ex-BP CEO Lord Browne.
Pricing and payback: Your Marketing Week
Russell ParsonsAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Moonpig’s focus on payback to the growth of Ella’s Kitchen, it’s been a busy week. Here is my take.
Industry welcomes delay to junk food ad ban but claims it is still the ‘wrong policy’
Lucy TesserasAdvertising groups still believe the proposed ban on pre-watershed junk food ads will do nothing to tackle the root cause.
One marketer on the power of a ‘sink or swim’ mindset
Molly InnesTaking on challenges and making strategic moves has helped Paws Group CMO Richard Clark forge a career from Boohoo and Feel Unique to Nationwide and IBM.
Is ChatGPT the next big threat to Google’s dominance in the AI market?
Mark RitsonCan ChatGPT use its AI-driven natural language processing to revolutionise marketing automation?