The interactive feature has been provided by the show’s official mobile web site created and hosted by mobile internet market firm Wapple.
Prior to the show – which takes place 30 June to 1 July at Olympia in London – visitors will be able to register for the event on the mobile site, prompted by text messages, and also view the conference timetable, directions, travel information and opening hours.
Wapple is also providing a Bluetooth transmitter that will send out links to the mobile site on arrival at the event. It can also manage text alerts and reminders with links to the mobile site.
Posters with the URL link, QR codes and text short codes will also take visitors to the site.
Marketing Week Live comprises of four exhibitions and three established events – Online Marketing Show, Insight Show, the In-Store Show and a launch event, Data Marketing Show. Each exhibition will host specific companies and suppliers dedicated to marketing discipline.
Wapple will be exhibiting in the Online Marketing Show on stand A320.