Marketing Week Live – Highlights Day 2
Highlights from the second day of Marketing Week Live 2014 at London Olympia.
brightcove.createExperiences();
Highlights from the second day of Marketing Week Live 2014 at London Olympia.
brightcove.createExperiences();
MWL2014: Planning early in advance and choosing the right brand partner are vital to ensure the success of a brand collaboration, according to brand director at Sky Lyssa McGowan.
MWL2014: Marketers must accept that scalable social media campaigns require significant investment, Mondelez Europe’s head of social and digital media Sonia Carter has said.
CEO of Guardian News & Media David Pemsel explains how giving more control of the brand to customers creates the best brand endorsements but can “be scary”, particularly for large organisations. Video: David Pemsel at Marketing Week Live 2014
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
The CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
Oatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.