Marketing Week Live – Highlights Day 2
Highlights from the second day of Marketing Week Live 2014 at London Olympia.
brightcove.createExperiences();
Highlights from the second day of Marketing Week Live 2014 at London Olympia.
brightcove.createExperiences();
MWL2014: Planning early in advance and choosing the right brand partner are vital to ensure the success of a brand collaboration, according to brand director at Sky Lyssa McGowan.
MWL2014: Marketers must accept that scalable social media campaigns require significant investment, Mondelez Europe’s head of social and digital media Sonia Carter has said.
CEO of Guardian News & Media David Pemsel explains how giving more control of the brand to customers creates the best brand endorsements but can “be scary”, particularly for large organisations. Video: David Pemsel at Marketing Week Live 2014
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.