I went to see the doctor the other day. As usual, she got me to fill in a form about my weekly alcohol consumption. And as usual, I lied. Well, I didn’t lie as such. I ticked the box immediately to the left of the one I should have.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here.
Boots is taking the first steps towards digitising its Advantage loyalty scheme with the introduction of an app that will offer customers tailored offers via their mobile and the ability to scan product bar codes to find more information.
People may be starting to travel again but the threat of quarantine and fears over a second wave make rebuilding consumer confidence in the industry a difficult job.
The last episode in the series examines how artificial intelligence can influence and assist the creative process, and how big its role might be in the future.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
All too often brands are obsessed with what makes people different rather than looking for traits and behaviours they share.