Marketing Week Live – Highlights
Highlights from the first day of Marketing Week Live 2014 at London Olympia.
brightcove.createExperiences();
Highlights from the first day of Marketing Week Live 2014 at London Olympia.
brightcove.createExperiences();
I went to see the doctor the other day. As usual, she got me to fill in a form about my weekly alcohol consumption. And as usual, I lied. Well, I didn’t lie as such. I ticked the box immediately to the left of the one I should have.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here.
Boots is taking the first steps towards digitising its Advantage loyalty scheme with the introduction of an app that will offer customers tailored offers via their mobile and the ability to scan product bar codes to find more information.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.