I went to see the doctor the other day. As usual, she got me to fill in a form about my weekly alcohol consumption. And as usual, I lied. Well, I didn’t lie as such. I ticked the box immediately to the left of the one I should have.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here.
Boots is taking the first steps towards digitising its Advantage loyalty scheme with the introduction of an app that will offer customers tailored offers via their mobile and the ability to scan product bar codes to find more information.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
With Christmas ad season now firmly underway, Marketing Week shares its take on this year’s Christmas stars and festive flops.
The CMO of KFC and Pizza Hut’s parent company talks about the value of decentralised marketing and why brand success nearly always comes down to relevance, ease and distinctiveness.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.