Marketing Week Live, the two day event for marketers at London Olympia, is partnering with loyalty specialist Maximiles for the initiative.
An industry first, the programme is designed to build a strong and longer engagement with Marketing Week Live’s customers at the same time as increasing awareness of the offerings at one of Europe’s biggest marketing trade events.
Visitors to the show participating in the programme and interacting with pre-show communications will receive rewards ranging from membership cards to valuable tailored experiences.
Users can then collect points along their customer journey with the event through activities including show attendance, mobile check-ins, crafting blog posts, Facebook likes, tweets and email engagement.
The points are redeemable for a host of marketing-related prizes including two consecutive days of design services from Oliver Marketing, a three-month subscription to event planning resource Year Ahead or tickets to see comedian Michael McIntyre (pictured) at London’s O2 Arena.
Guy Keeling, managing director of Maximiles, says: “You get points for registering, more points for registering a colleague and still further opportunities to build your points balance by reading pre-show emails, contributing to the MWL blog and many other activities.”
He adds: “The biggest awards are reserved for when you attend the show, at which time you will have sufficient points to claim rewards from a specially selected catalogue of gifts and experiences which money can’t buy, tailored specifically for marketing professionals.”
The number of points people gain for engaging with these behavioural activities include: registration (ten points); registration for a conference (seven points); posting on the Marketing Week blog (six points); scanning a Marketing Week Live QR code (three points) and entering Marketing Week Live Facebook competitions (five points).
Companies offering rewards include the Direct Marketing Association, promotional marketing specialists Water to Go and Wild Thang and loyalty specialists The Gourmet Society, upscale popcorn brand Joe & Sephs, Maxchoice, live marketing experts FaceTime, f2f Events, video experts, web designers Pro Active, Silverstream TV, communications specialist The Lateral Group, The Institute of Direct Marketing, The Chartered Institute of Marketing and email specialist Adestra.
“Through launching this initiative we are practicing what we preach in terms of innovative marketing solutions and creating a ‘brand’ experience for the visitor, encouraging participation in the show’s values,” says Hazel Willis, marketing manager for Marketing Week Live at Centaur Exhibitions. “It also allows us to demonstrate the breadth of exhibitor superiority through showcasing their product and service offerings in this way.”
Marketing Week Live takes place on 27 and 28 June at London Olympia and features a host of seminars and presentations from leading marketers and branding experts, including columnist Mark Ritson and Cola Great Britain marketing director Zoe Howorth.