Marketing Week Live to launch Retail Zone

Marketing Week Live’s In-Store Show will be relaunched as the Retail Zone for next year’s event to recognise that retail is about more than the in-store environment.

The new show will combine the best of the In-Store Show as well as a raft of new initiatives designed to boost the value of the Retail Zone for all visitors.

New features of the show will include:

• A Retail Concierge Service to match each visitor with relevant exhibitors and conference content based on personal preferences.
• A Retail Theatre offering an improved educational programme covering topics such as understanding consumer behaviour, multichannel strategy, social media, mobile and interactive media in the retail environment.
• A Digital Hub including networking workshops with digital industry experts and free product and tech demonstrations.

Marketing Week Live’s Retail Zone and the conference programme is being delivered in partnership with POPAI UK and Ireland – the retail marketing trade association and industry promotional body.

Centaur Exhibitions’ portfolio Director Paul MacDonald says: “Part of the Marketing Week Live evolution was always to position Marketing Week Live as one Show rather than a collection of smaller events, and as such I am delighted to announce that the In-Store Show is now re-positioned as the ‘Retail Zone’ within Marketing Week Live.

I believe that retail marketing is one of the most exciting and diverse disciplines within a brand, retailer or marketers world.”

The Retail Zone will also take a more prominent place on the ground floor of Marketing Week and will have its own entrance to help visitors locate areas that interest them more easily.

Marketing Week Live 2013 takes place at London Olympia, 26-27 June 2013.

The annual event launched in 2009 to bring together four individual marketing exhibitions in one place. It has since grown to include seven distinct areas and attendance has grown 42% to 13,396, up from 9,436.

In 2013, the show will provide forward-thinking businesses insights across all marketing sectors – including; digital and data, insight, retail, loyalty, promotional merchandise, live marketing, career development, out of home media and specialist agencies.