Marketing Week Masters awards shortlist: Special Masters

The shortlist for Marketing Week’s Masters awards for categories including Brand of the Year, Digital Transformation and Brand Purpose is revealed.

Marketing Week Masters 2019

Agency of the Year

Accenture Interactive

Best Use of a Small Budget

Elvie– Pumping. Unplugged – Mother
– Sexy Santa Campaign 2018
Royal Museums Greenwich – Space LIVE
Skoda UK – #ThisIsOurTime – PHD, Fuse, Fallon London
Ulster Bank Northern Ireland – Banknote launch

Brand Innovation

Essity – Project Diamond
Huawei – StorySign– FCB Inferno
ShelterBox– No Ordinary Book Club– GOOD Agency
Silentnight– Silentnight Eco Comfort Breathe

Brand of the Year – powered by YouGov


Brand Purpose

Essity Bodyform/Libresse – Viva La Vulva – AMVBBDO
Royal Canin– Delivering on Royal Canin’s brand purpose: Positive Outcomes in the Wellbeing of our Pets – Coast Digital
ellaOne (HRA Pharma)– My Morning After – Dirt and Glory Media 
HSBC UK – We are not an island – JWT 

Customer Experience

HSBC – Putting our customers first
– Big Group with Mastercard Priceless Cities – Big Group
Transport for London – Hello London

Digital Transformation

Aer Lingus– Taking Dynamic to New Heights – Dentsu Aegis Network
Battersea Dogs & Cats Home
– Transforming Battersea’s use of digital
HSBC – Transforming
Lego – Transforming Lego’s approach to digital through a centralised model – Reprise

Diversity and Inclusion Champion

Essity Bodyform/Libresse – Viva La Vulva – AMVBBDO
Smirnoff– Free To Be– LADbible Group
Skoda UK – #ThisIsOurTime – PHD, FUSE, Fallon London
Tu – All Boobs Welcome –  Portas

Marketing Team of the Year

Aldi UK
Huawei UK
The Guardian

Rising Star of the Year

Lucy Appleby – Roald Dahl Story Company
Gemma Hosking –
Callum Macrae – IRIS Software
Aimée Treasure – VHR
Caitlin Williams – MSCI

The winners of Marketing Week’s Masters will be unveiled during a ceremony held at The Brewery in London on 2 October. For more information on the event and table bookings head to



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