Marketing Week Masters awards shortlist: Special Masters

Agency of the Year

Accenture Interactive
AMVBBDO
The&Partnership
VCCP
Mother

Best Use of a Small Budget

Elvie– Pumping. Unplugged – Mother
Lumen – Sexy Santa Campaign 2018
Royal Museums Greenwich – Space LIVE
Skoda UK – #ThisIsOurTime – PHD, Fuse, Fallon London
Ulster Bank Northern Ireland – Banknote launch

Brand Innovation

Essity – Project Diamond
Huawei – StorySign– FCB Inferno
ShelterBox– No Ordinary Book Club– GOOD Agency
Silentnight– Silentnight Eco Comfort Breathe

Brand of the Year – powered by YouGov

Cadbury
Greggs
Ikea
Nationwide
Netflix

Brand Purpose

Essity Bodyform/Libresse – Viva La Vulva – AMVBBDO
Royal Canin– Delivering on Royal Canin’s brand purpose: Positive Outcomes in the Wellbeing of our Pets – Coast Digital
ellaOne (HRA Pharma)– My Morning After – Dirt and Glory Media 
HSBC UK – We are not an island – JWT 

Customer Experience

HSBC – HSBC.com: Putting our customers first
Mastercard – Big Group with Mastercard Priceless Cities – Big Group
Transport for London – Hello London

Digital Transformation

Aer Lingus– Taking Dynamic to New Heights – Dentsu Aegis Network
Battersea Dogs & Cats Home – Transforming Battersea’s use of digital
HSBC – Transforming HSBC.com
Lego – Transforming Lego’s approach to digital through a centralised model – Reprise

Diversity and Inclusion Champion

Essity Bodyform/Libresse – Viva La Vulva – AMVBBDO
Smirnoff– Free To Be– LADbible Group
Skoda UK – #ThisIsOurTime – PHD, FUSE, Fallon London
Tu – All Boobs Welcome –  Portas

Marketing Team of the Year

Aldi UK
Huawei UK
The Guardian
TSB
UKTV

Rising Star of the Year

Lucy Appleby – Roald Dahl Story Company
Gemma Hosking – Tails.com
Callum Macrae – IRIS Software
Aimée Treasure – VHR
Caitlin Williams – MSCI

The winners of Marketing Week’s Masters will be unveiled during a ceremony held at The Brewery in London on 2 October. For more information on the event and table bookings head to marketingweekmasters.com.