Marketing Week Masters awards open for entries

The Marketing Week Masters awards are back and open for entries, with refreshed categories and new judges.

Open to brands, creative, media and design agencies, PR firms, analytics and marketing technology companies, the awards cover every aspect of marketing from strategy though to execution.

Here’s what you can expect from the 2021 awards:

A jury of the biggest names, and most expert marketers

Our jury is made up of CMOs and specialists from some of the biggest and most innovative marketing organisations. Confirmed names include:

• Margaret Jobling, CMO of NatWest Group
• Saj Arshad, chief customer and innovation officer at Santander
• Yilmaz Erceyes, CMO of Premier Foods
• Claire Farrant, CMO of Lidl UK
• Martin George, customer director of Waitrose
• Sarah Koppens, marketing director of Birds Eye
• Orlando Machado, vice-president for data science at Lego

It will be reassuringly difficult to win

Whether you’re shortlisted or victorious, you can be sure you have been subject to a rigorous entry process and forensic jury. For every category, entrants will be asked to illustrate achievements against business objectives and show how activity serves strategy.

Your success will be celebrated

Winners will be spotlighted on a dedicated page and their stories told to Marketing Week’s global audience of senior marketers as examples of best practice. Some winners will also be featured at the UK’s biggest marketing event, the Festival of Marketing.

There are more than 30 categories in total, grouped together in three sections – sector, channel and special categories, which focus on individual and team excellence in tackling issues. New categories for 2021 include ‘Digital Transformation’ which celebrates achievement in meeting changing customer needs and expectations.

Marketing Week editor-in-chief Russell Parsons says: “The past 12 months have been challenging to say the least. But in adversity, the marketing industry has delivered some truly transformative work. We want to celebrate that.

“By showcasing what the best looks like across the marketing ecosystem, we want to offer marketers insight into what constitutes highly effective marketing activity and leadership.”

The deadline for entries is 30 April. The shortlist will be announced 19 July and winners unveiled in a September ceremony.

For more information on categories, criteria and how to enter, go to the Masters website.