The Marketing Week Masters awards get a revamp for 2020

The awards celebrate strategic marketing effectiveness and will be judged by a stellar jury of senior marketing leaders.

Marketing Week Masters awardsThe Marketing Week Masters awards are back and open for entry from today (13 February) with new categories, judges and entry process.

Across more than 30 categories, the awards celebrate what good looks like in marketing and marketing leadership.

Open to brands, agencies, designers, PR firms and marketing technology companies, the awards cover every aspect of marketing from strategy though to execution.

Here are some of the changes we have made for 2020:

A jury of the biggest names, and brightest and most expert marketers

An unrivalled group of senior marketers in number, seniority and expertise will judge the winners.

Our jury includes some of the biggest names at some of the UK’s best known marketing organisations

These include:
Tesco’s chief customer officer Alessandra Bellini
Specsavers’ CMO Katherine Whitton
Nationwide’s CMO Sara Bennison
Premier Foods’ CMO Yilmaz Erceyes and
Marks and Spencer’s Food and Hospitality marketing director Sharry Cramond.

Our stellar panel of judges will be looking for winners able to illustrate the achievement of strategic objectives and how it added financial value.

More chances to be celebrated

New sector categories such as healthcare and pharma have been introduced, while we have better defined categories to highlight excellence in sectors such as sport and hospitality.

Other new categories include Excellence In Segmentation, while those companies building brands over a longer period will be celebrated in the Long Term Brand Building award.

Meanwhile, a new award for business transformation judged by a panel of CEOs will reward the project that has moved the dial for the business, not just the brand.

If you want to judged by the best, know you have earned your place on the shortlist and be celebrated as strategic, progressive and offering meaningful value, then the Marketing Week Masters awards are a must enter.

Russell Parsons, Marketing Week

Alongside the returning Marketer of the Year and Marketing Team of the Year, we will also celebrate an individual who has made a difference to brands, businesses and the advancement of marketing and marketers over a significant period in the Outstanding Achievement award.

Be celebrated as best in class by the UK’s leading authority in marketing

The Marketing Week Masters awards don’t end on the evening. Winners will be showcased as examples of marketing effectiveness on to Marketing Week’s audience of hundreds of thousands of senior marketers. Some of the winners and those shortlisted will also be featured at the UK’s biggest marketing event, The Festival of Marketing.

Marketing Week editor Russell Parsons says: “The Marketing Week Masters awards are an essential annual recognition of marketing excellence. By showcasing what the best looks like across the marketing ecosystem, we want to offer marketers insight into what constitutes highly effective marketing activity and leadership.

“By introducing new entry forms and widening our pool of judges we want the Masters to become reassuringly difficult to win.

“So, if you want to judged by the best, know you have earned your place on the shortlist and to be celebrated as strategic, progressive and offering meaningful value, then the Marketing Week Masters awards are a must enter.”

Last year’s winners included Britvic, which came away with the Grand Prix for its revitalisation of its Robinson’s brand; Mother, which one the coveted Agency of the Year gong; and Essity, which won three awards for its ‘Viva La Vulva’ taboo-busting campaign for its Bodyform/Libresse brands.

The deadline for entries 3 April and the winners will be announced at an awards ceremony in London on 30 September.

For more information on categories, criteria and how to enter, click here.



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