The first Marketing Week Outdoor Works conference saw an audience of clients and agencies hear from a variety of speakers on key aspects of outdoor, including examples of how the medium connects, influences, activates, amplifies and inspires. Speakers included Innocent co-founder Richard Reed, David McCanldess, author of Information is Beautiful, editor of Wired David Rowan, chief strategy officer at Havas Media Marie Oldham and partner at Mediacom Stefan Bardega. You can find the presentations from the day here and images from the conference below.
Microsoft has wasted no time in marketing its acquisition of Nokia, taking out a full-page print ad to highlight its enlarged product portfolio, despite the fact the deal is still far from complete.
Asking the right questions for the right reasons can help marketers not waste their time and money.
DMEXCO: AOL chairman and CEO Tim Armstrong says he believes the future of advertising is “datatising” and that media companies like the one he leads need to adopt the skillsets of enterprise companies like Salesforce or Oracle to succeed.
Russell is away so it’s my turn once again to offer a view on the week’s biggest stories. From the rise of ‘buy now, pay later’ brands to NatWest trying to sort out its “messy middle”, it’s been a busy week. Here’s my take.
From Coca-Cola’s move into hard seltzer to NatWest’s ‘messy middle’ problem here’s everything you need to know this week.
Tesco achieved consumer engagement and sales uplift by putting an emotional spin on a price-driven campaign
In her first interview since taking on the top marketing job two months ago, Margaret Jobling says she is focused on bringing the company’s purpose to life while finding ways to improve the customer experience and marketing effectiveness.