Addressing marketing’s impending talent shortage

Drawing on exclusive insight into the opinions of young people, Marketing Week discusses why the marketing industry must work harder to attract the next generation of talent.

Editor Russell Parsons, features editor Lucy Tesseras and senior writer Charlotte Rogers debate marketing’s looming recruitment crisis.

The discussion comes after exclusive Marketing Week research reveals marketing is slipping down the list of desirable careers for young people.

Analysing the views of university and high school students on marketing’s appeal as a career for long-term success, the podcast debates whether a lack of socioeconomic diversity could be holding the sector back and what can be done to help marketing attract fresh, diverse voices.

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Comments

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  1. Steven Sturgeon 21 Mar 2018

    What about recognising and tapping into the wealth of marketing experiencing that exists amongst more ‘seasoned’ marketers who can help coach and mentor.

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