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On the 17th of October, Marketing Week’s friends and family gathered to celebrate the redesign of the website and magazine at the hip new Ham Yard Hotel in Soho.
A fun night was had by all, while the trip down memory lane certainly put in to perspective just how far we’ve come in the past 36 years. Here’s a sneak peek if you weren’t able to attend…..
Marmite is the £37m brand that took home this year’s Brand of the Year at the Marketing Week Engage Awards. Why?
As consumers increasingly watch TV and use the internet simultaneously, marketers must think creatively to get their brand messages across to the surprisingly wide spectrum of media multitaskers.
Integrated marketing communication' may hark back to the heady marketing days of the Eighties but not everything old is outdated.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.