Covering the same core modules as leading MBA programmes but in just 12 lessons, it aims to give marketers the tools needed to do their job better. The course is CPD accredited and can be used within their formal record for a professional body, institute or employer.
Ritson has taught at some of the world’s leading business schools including MIT Sloan School of Management, London Business School and Melbourne Business School. He has put together the course, including videos and readings, and will be doing a weekly online Q&A with students.
The first 2017 programme starts on April 25 and will last for six weeks, with an essay-based exam at the end. The course costs £995, with group discounts available. An Autumn programme begins on September 26.
For more information and to enroll on the programme visit marketingweek.com/mini-mba