Marketing week today
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British Gas expands crowdsourcing scheme
Seb JosephBritish Gas is to crowdsource ideas from 50,000 people on what they want from an energy company as part of its wider efforts to regain the trust of UK homeowners.
Yahoo! names global CMO
Jaimie KaffashYahoo! has appointed Kathy Savitt, the founder and chief executive of social-commerce startup Lockerz, as its global chief marketing officer.
Lingerie retailers turn to technology
Rosie BakerRetailers Ann Summers and Victoria’s Secret are turning to digital marketing and in-store technology to make lingerie shopping more interactive.
Pernod Ricard on ’empowering’ its marketers to communicate on sustainability
Niamh CarrollGreenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Soft skills trump functional marketing expertise, study finds
Charlotte RogersLeadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Marketing recruitment intent slows as cost concerns put brands off
Molly InnesExclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Danone eyes ‘selective price increases’ as volumes grow
Niamh CarrollDespite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.