Marketing Week’s hunt for the most effective marketers is on

Marketing Week’s search for the Top 100 most effective marketers is back and more important than ever, as we look to celebrate great marketing leadership through what continues to be one of the most challenging periods of recent times.

Leadership has been under the spotlight like never before, with the after effects of the pandemic coupled with rising inflation and a cost of living crisis forcing businesses to make some incredibly difficult decisions.

Now in its fourth year, Marketing Week’s Top 100, sponsored by Tag, aims to build a picture of what makes an effective marketer. As in previous years, we will be showcasing 100 marketers across 10 sector groupings who will be chosen by our elite judging panel.

Joining the illustrious jury this year is former RBS Group CMO David Wheldon and CEO of the Advertising Association, Stephen Woodford. They sit alongside Lindsey Clay, CEO of Thinkbox, Marketing Week columnist and director of Passionbrand, Helen Edwards, and CEO of The Marketing Society, Sophie Devonshire – among many others.Marketing Week Top 100 2022: Meet this year’s judges

The criteria

The final 100 marketers will be chosen based on a number of factors, including business success – such as company results, brand health scores and alignment of marketing to business strategy – as well as the marketer’s impact and influence both within their business and the wider industry.

Innovative thinking and leadership through crisis is also key, including the introduction of new initiatives, product development and digital transformation, particularly in light of the challenging business environment.

Russell Parsons, editor-in-chief of Marketing Week, says: “Having only just gotten over the worst of the pandemic, senior marketers are now facing up to record inflation and economic slowdown. This needs marketing leadership.

“Our Top 100 is a testament to the innovation, effectiveness and true grit there is in the UK marketing industry. It’s a celebration of those who have stepped up and delivered impact and demonstrated the influence of marketing and marketers.”

A long list for the 10 vertical sector groupings has been chosen by senior members of the Marketing Week editorial team. These names and justifications were then sent to our judges, who ranked them according to the criteria outlined above. We are now in the process of determining the top 10 for each group, the results of which will be revealed at the beginning of October.

Those considered for the long lists are the most senior marketers at a brand, company division or unit. They must have worked for a UK brand or company, or had responsibility for the UK market, and must have achieved against the criteria over the past 18 months.

Leadership will be a key focus at Marketing Week’s Festival of Marketing, which takes place in London on 6 October. The event is dedicated to helping marketers grow their brands, businesses and careers. For more information and to buy tickets go the dedicated website.