Marketing Week readers who have yet to fill in the Marketing Week/Data Locator Group Marketer’s Lifestyle questionnaire, included in our March 2 issue, have until March 24 to return them. Alternatively, go to www.mwsurvey.co.uk and fill it in online. This is the fourth time since 1988 that Marketing Week has run a survey analysing the habits of marketers.
Marketing Week reveals the top 10 marketers in media and telecoms, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From revealing the Top 100 most effective marketers to gaining lessons from brands undergoing an IPO, it’s been a busy week. Here is my take.
The high street retailer is introducing an advertising offering for brands, spanning campaign planning, creative development and measurement, a move CMO Pete Markey describes as “central” to the Boots marketing strategy.
Marketing Week reveals the top 10 marketers in general retail, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.