Marketing’s feel good factor and rebranding B2B: Your Marketing Week
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From embracing marketing’s potential to rebranding B2B to “human to human”, it’s been a busy week. Here is my take.
Feel good Friday
“Somewhere along the line we stopped being proud. We started to get embarrassed. We started apologising for what we do. We started apologising for trying to sell people products that make their lives better, for trying to make advertising that inspires and engages society…Never forget that marketing is about business and that is a wonderful thing. It’s good for society, it’s good for the economy, it’s good for jobs, livelihoods.”
These wise words come from the wonderful Cheryl Calverley, CMO turned CEO of Eve Sleep and unashamed champion of marketing.